PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Salesforce and Pardot
Salesforce Ben | The Drip
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Solution Architect
I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and found an absolute gem to take advantage of. In this post, I will explain what Salesforce Labs is, the reasons why you should use Salesforce Labs, and my all-time favorite apps!
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not altered significantly, in the past two years channels and buyer behaviors have gone through radical change. Big data can help you understand how the buying process works today, to avoid falling out of favor with your buyers…
Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape in terms of personalization, privacy, and efficiency, more of these features crop up with each new release (and sometimes in between releases!).
With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically, but hard to implement into our own organizations, practically.
Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, to customer onboarding, and beyond. It makes sense that you want to bring this engagement data into Account Engagement (Pardot) to build up a complete picture of prospect activity.
How can we take Marketing Cloud personalization from a ‘Name Game’ and transform it into your ‘A-Game’? Personalization is certainly not a new kid on the block. 73% of customers expect companies to understand their unique desires, and 83% expect an immediate interaction when contacting a company.
By Pardot Geeks
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign hierarchies and ROI reporting. They were joined by Stephen Stouffer, VP of Marketing Ops with SaaScend. Stephen shared how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on UTM attribution so that…
Weeks before his death, Einstein advised, “Try not to be a success, but rather to be of value”. He was obviously referencing the need for present-day marketers to reach desired outcomes through high-value communications with subscribers.
In the early days of my consultancy career, I started working on multiple projects that required a fully mirrored production environment, known as a sandbox. However, Pardot Sandboxes are a relatively new feature, and so, the documentation is somewhat lacking. There are definitely some limitations that you need to be aware of before using a Pardot Sandbox.
Salesforce offer different editions of their product which grant access to the specific Salesforce products and features your organization purchases.
The main aim of Account Engagement (Pardot) Engagement Studio is to set up campaign automation that treats each prospect as an individual.
Sales Cloud is the Salesforce ‘cloud’ product with tools and technologies to aid sales teams to do their work more efficiently and effectively. Productivity boosting features include core lead, pipeline management and forecasting, AI-insights, coaching tools for managers, connectivity to other channels (e.g. telephony, text messages, LinkedIn InMail), sales cadences (to help with outreach), a robust to-do list to better…
Lead Source in Salesforce is a field which states where leads came from, indicating which channels produced the greatest number of new leads and, down the line, which generated the most revenue (won opportunities). Lead Source is a picklist field: in other words, a field that can only contain a value from a set list.
We all know that Salesforce is a powerful Customer Relationship Management (CRM) platform that helps businesses manage their leads, contacts, and customer data. Salesforce is also an invaluable tool for businesses looking to optimize their lead management workflow, improving their velocity from generating a lead to winning as many sales opportunities as possible.
Salesforce Solution Architects are responsible for designing quality, scalable, and performant solutions inside Salesforce, ensuring it all fits together into a coherent and attractive solution.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
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- Pardot Admin (65)
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- Pardot Careers (12)
- Pardot Certifications (4)
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- HML (6)
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- Reporting (22)
- Salesforce and Pardot (31)
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- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
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