PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Pardot Training
Salesforce Ben | The Drip
Nebula Consulting
Pardot Releases
Pardot Admin
Connectors
Lead Scoring
Unfettered Marketing
Email Delivery
Marketing Ops
Pardot External Activities
Pardot Geeks
Salesforce and Pardot
Salesforce CRM
Pardot Careers
So you’ve implemented Pardot, now what? Whether you’ve worked with an implementation partner or not, it’s crucial to ensure your users have received sufficient training.
The Spring ‘23 release seems to have a bit of a running theme around maintenance and technical setup, with no updates for the marketer’s experience on the platform. One of the core values of Salesforce is trust, and this release seems to be ensuring their platform can remain a trusted tool to use. We may see more updates to features…
Understanding key Account Engagement (Pardot) terms is essential to learning the tool. Every tech industry loves a buzzword, and Pardot (Account Engagement) is no exception. If you’re learning Account Engagement (Pardot), or are training new users on how to use it, you should pay attention to understanding the terminology – grasp the key terms, and you will be more comfortable…
Integrating your webinar platform with Account Engagement (Pardot) allows webinars to become part of your marketing automation strategy.
Pardot score represents how engaged a prospect is, how interested the prospect is in your brand. Each Pardot (Account Engagement) prospect is assigned a numerical score that is calculated by assigning a number of points according to their interactions with your Pardot assets.
Progressive Profiling is an out-of-the-box Pardot Form feature. When a prospect returns to a form, only form fields that the prospect has not previously completed will be shown. For example, if we already know a prospect’s job title, the next time they return to the form, we can ask which marketing automation platform they’re using. Pardot Progressive Profiling is really…
Salesforce Marketing Cloud implementations involve setting up a new Marketing Cloud account, or making a specific enhancement to an existing account. There are specific requirements that are set out at the start of the implementation, and the delivery team takes those through to a successful ‘go live’.
By Bill Fetter
It was one of the most annoying aspects of storing a file in Account Engagement (Pardot), and rather hard to justify to someone who was unfamiliar with the peculiarities of the system.
Email addresses are the lifeblood marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to poor deliverability (sender reputation) and skewed email reporting.
Marketing ops is a challenging, yet exciting role for any professional that is tuned into the art of marketing campaigns, and also the backend ‘plumbing’ that is required to prove they work. In the Salesforce Marketing space, marketing operations has a huge potential as a career path.
By Pardot Geeks
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement (Pardot) that focused on platform extensibility. However there is a learning curve to be able to make the most of the solution. all)
Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your brand noticed. Even in B2B marketing it’s a worthwhile exercise, after all, business buyers are human, too. How can you fully automate birthday campaigns using Pardot (Account Engagement)? This guide will teach you how to get data…
The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the functionality provided by the Salesforce Connector for Pardot, while others will leverage every way Salesforce syncs to Pardot (and vice versa).ices).
Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion and stress as the action appears in the Pardot interface as “delete” – what may not be obvious, is that almost all types of Pardot (Account Engagement) records are sent to the recycling bin, there for you…
Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements. With a consultant involved, Salesforce becomes like a block of plasticine to an organization, molding to exactly how their business operates.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)