PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Pardot Admin
Salesforce Ben | The Drip
Pardot Forms
Pardot Geeks
Pardot Automations
Pardot Tracker Domains
Nebula Consulting
Salesforce Automation
Salesforce Campaigns
Marketing Analytics - B2BMA
Greenkey Digital
Opt Out / Unsubscribe
Tags
Reporting
Double Opt-in
Email Mailability
Throttling in marketing automation exists to limit the automated actions a system can make within a set period of time. It’s commonly used for controlling email volume (the number of emails the system is allowed to send at during a period of time), to prevent servers from overloading, and limiting resulting traffic to your website. Although it sounds aggressive, Pardot…
NPS (net promoter score) is designed to measure loyalty and brand promotion among your customers by asking: ‘how likely are you to recommend us?’ on a scale of 0-10 (not at all likely, to extremely likely). Scores result in three categories: Detractors (0-6), Passives (7-8), and Promoters (9-10). You can run a simple NPS survey in Pardot using custom redirects…
By Pardot Geeks
Here’s a short video I did recently for the BDO Digital Demand Gen TV YouTube channel about the power of Tracking Links in Pardot
Pardot automation rules have been serving as the “go to” automation in Pardot (Account Engagement) for a long time. They are the automation type with the most broad coverage and versatile choice of actions. This guide will cover what automation rules are in Pardot, tips to take automation rules further, and act responsibly (avoiding unintended consequences!), and some creative use…
Pardot (Account Engagement) is a powerful tool when maintained and constantly optimized. However, when Pardot is left neglected, it’s common for progress to slow to a halt. You’ll be on the back foot, battling technical debt, and more. A Pardot audit is an effective way to keep you on track. Audits enable you to review your work, make improvements to…
Technical setup is the foundation of any Pardot implementation. From website tracking code, first-party tracking, tracker domains, email authentication, IP whitelisting, to enabling the Pardot Lightning app – these steps are important, or you risk having problems coming back to bite you in the future!s.
Salesforce Tasks have been around for quite a long time, acting as a bridge between different teams and team members. When it comes to marketing activities, a common request we had was ‘Can we see which campaign triggered our tasks?’. Up until now, we were unsure, but not anymore.
Salesforce Campaigns have existed since the dawn of time, but have been receiving more attention now that Pardot (Account Engagement) is growing more tightly integrated with this Salesforce object. The shift, due to Connected Campaigns, means Pardot marketers need to understand this alternative campaign management process.
B2B Marketing Analytics is the Salesforce CRM Analytics app built for the B2B marketer. In short, get up-and-running with analytics for Pardot faster. Salesforce CRM Analytics is the main analytics add-on for Salesforce, extending functionality beyond Salesforce reports (B2BMA is one part of the full CRM Analytics offering). Although B2BMA involves a steep learning curve, it opens up valuable insights…
Do you use the Do Not Email field?Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer of 2021. With it, Salesforce proposed a new way to manage prospects. Understand the difference Pardot offers two fields to prevent prospects from getting emails. Do Not Email – Marketers can mark prospects as Do Not Email…
Pardot Tags are a quick way to stick a label on to any record (prospect, account) or asset (email, form, landing page) for segmentation, organization and identification benefits. Pardot Tags offer more flexibility than creating custom fields or battling with folders – an underrated feature! The reality is that Tags are sometimes used in a quick and dirty way, to…
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s a common thought that marketing is the first function to be slashed in a recession.
Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on the impact of your marketing activities, and switch gears if you’re not resonating with prospects?
Salesforce Connected Campaigns enable you to connect Pardot Campaigns and Salesforce Campaigns. If you didn’t know there was a difference, don’t worry. Pardot Campaigns used to be separate from Salesforce Campaigns (we provide a quick comparison later in this guide). As prospects interact with your marketing assets, Connected Campaigns push engagement metrics through to Salesforce.
Double opt-in, also known as ‘confirmed opt-in’ is how a new subscriber confirms that, a) they were the person who signed up, using their details, and b) they actually want to receive your communication. Too many people sign up to something on a whim, then forget they had. The worst case result? Disengaged prospects, with the potential to report you…
Pardot Articles by Categories
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