PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Pardot Forms Pardot Geeks Nebula Consulting Salesforce and Pardot Reporting Lead Scoring Engagement Studio Marketing Cloud Slalom Data Cloud Marketing Cloud Growth Greenkey Digital Salesforce Flows Business Units Lead Management Lead Routing

How to build a Salesforce report on Pardot prospects who completed a form

Do you need to create a report in Salesforce of Account Engagement (Pardot) Prospects who completed a form?
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How to build promo and referral code campaigns in Account Engagement (Pardot)

In this session, Mark Somers returns to share how to leverage custom objects and flow to automate Promotional or Referral codes in your Salesforce org. This allows you to create Custom Welcome Emails in Pardot, apply discounts, set Lead Sources, and more all through Salesforce Records, no code or metadata updates required! Promo Codes / Referral Codes explained (with sample…
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Enabling Marketing Cloud Growth: First Impressions

Marketing Cloud Growth is the new product from Salesforce that’s causing quite a stir. With two established marketing automation platforms already, why has Salesforce released yet another?!
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How to report on post-Pardot campaign sales activities in Salesforce

Being able to report when a campaign member from a form completion in Account Engagement (Pardot) becomes related to an opportunity is important.But it’s not everything!It’s also important to know when that Lead or Contact who joined that campaign, then has post-campaign sales activities (call, email, meeting).Here’s how you can do that in Salesforce. Step 1: Create a Custom Report…
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How to build Account Engagement (Pardot) reports in Salesforce

One of the great things about Account Engagement (Pardot)’s native integration with Salesforce is the ability to build Pardot reports in Salesforce using data from Account Engagement. In this session I walk through the different kinds of reports that can be built in Salesforce using Pardot data. [embedded content] I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of…
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How to build scoring categories in Account Engagement (Pardot)

Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more.
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Mistakes were made: how best to use wait periods in Pardot Engagement Studio

Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement (Pardot).all)
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Harness the Power of Harmony

Salesforce Marketing Cloud Engagement and Account Engagement for effective marketing strategiesMisha Sheth·FollowPublished inSlalom Technology·4 min read·8 hours ago--Photo by Andrew Moca on UnsplashThe debate between Salesforce Marketing Cloud Engagement (MCE) and Salesforce Account Engagement (MCAE, formerly Pardot) has been a hot topic in marketing circles for years. Both platforms offer powerful marketing-automation capabilities yet cater to different needs.So, which is…
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How to build your own surveys in Account Engagement (Pardot)

The landscape of survey options for digital marketers is vast. With so many available tools, it is understandable that building your own could feel unnecessary.
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How to measure individual Pardot email link clicks in Salesforce

Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)
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Convergence: Salesforce and Data Cloud

Our take on “convergence” at Salesforce amid free Data Cloud and Marketing Cloud Growth Edition
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Account Engagement Copy Between Business Units- Bulk Asset Copy Flow

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Account Engagement Bulk Asset Copy Flow – Copy Between Business Units

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Why timing is everything in Pardot Engagement Studios

When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is so important.ll)
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Live workshop: Prospect routing in Account Engagement (Pardot)

Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the team’s success.
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