PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All
Greenkey Digital
Pardot Admin
Salesforce Flows
Form Handlers
Pardot Geeks
Dynamic Content
Nebula Consulting
Einstein Features
Salesforce and Pardot
Pardot Forms
Reporting
Lead Scoring
Engagement Studio
Marketing Cloud
Slalom
A lot of companies choose to use form handlers in Account Engagement (Pardot) instead of Account Engagement Forms.
With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming.
It’s easy to see in Salesforce when you need to know what Lead/Contact/Person Account’s first form completion was in Account Engagement (Pardot), and the date of that completion.
In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant.Â
Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM) system. Because marketing and sales are closely intertwined, companies need seamless dataflow.
Do you need to create a report in Salesforce of Account Engagement (Pardot) Prospects who completed a form?
In this session, Mark Somers returns to share how to leverage custom objects and flow to automate Promotional or Referral codes in your Salesforce org. This allows you to create Custom Welcome Emails in Pardot, apply discounts, set Lead Sources, and more all through Salesforce Records, no code or metadata updates required! Promo Codes / Referral Codes explained (with sample…
Marketing Cloud Growth is the new product from Salesforce that’s causing quite a stir. With two established marketing automation platforms already, why has Salesforce released yet another?!
Being able to report when a campaign member from a form completion in Account Engagement (Pardot) becomes related to an opportunity is important.But it’s not everything!It’s also important to know when that Lead or Contact who joined that campaign, then has post-campaign sales activities (call, email, meeting).Here’s how you can do that in Salesforce. Step 1: Create a Custom Report…
One of the great things about Account Engagement (Pardot)’s native integration with Salesforce is the ability to build Pardot reports in Salesforce using data from Account Engagement. In this session I walk through the different kinds of reports that can be built in Salesforce using Pardot data. [embedded content] I'm a Salesforce MVP, 3x Salesforce Marketing Champion and leader of…
Account Engagement (Pardot) enables marketing teams to build scoring categories around specific products and more.
Not too long ago I made a rookie mistake with an Engagement Studio that I had built in Account Engagement (Pardot).all)
Salesforce Marketing Cloud Engagement and Account Engagement for effective marketing strategiesMisha Sheth·FollowPublished inSlalom Technology·4 min read·8 hours ago--Photo by Andrew Moca on UnsplashThe debate between Salesforce Marketing Cloud Engagement (MCE) and Salesforce Account Engagement (MCAE, formerly Pardot) has been a hot topic in marketing circles for years. Both platforms offer powerful marketing-automation capabilities yet cater to different needs.So, which is…
The landscape of survey options for digital marketers is vast. With so many available tools, it is understandable that building your own could feel unnecessary.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)