PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Salesforce Ben | The Drip
Jenna Molby
Leads
Engagement Studio
Greenkey Digital
New Pardot Features
Pardot Events
Salesforce and Pardot
Invado Solutions
Form Handlers
Pardot Forms
Email Preferences Page
Pardot Landing Page Builder
Demand Generation
Pardot Geeks
Custom Redirects
Tags
Reporting
Posted on September 29, 2021 in Pardot If you’re responsible for a Pardot org, leaving the office to go on take a break can be a daunting idea. As a Pardot Admin, you love your Pardot org. You’re anxious that things could potentially go wrong without your watchful eye over everything – the reality is, yes, many things could happen…
By Jenna Molby
Establishing a connection between leads and accounts can give you insight into what customers are coming in as leads and tighten sales and marketing alignment. Salesforce Flow can be used to automatically match leads to existing accounts based on different criteria. In this post, I’ll show you how to match leads to accounts based on domain a well as company/account…
We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to new leads that come in. Their workload freed up, they can spend more time engaging the qualified leads, and closing business. While Pardot has made big strides, it’s still lacking in functionality (versus Salesforce Marketing Cloud or…
While I was at Dreamforce this week, I bumped into several Pardot experts. So…naturally I stopped and asked them about their favorite Pardot Winter ’22 release feature. Here’s what they said: “If you’re you’re not on Lightning, do it yesterday!” The Pardot Classic app will no longer be available for new accounts on October 11, 2021, and it’s scheduled for…
Pardot data syncs with Salesforce to keep the data between Leads/Contacts and their associated Pardot prospect record aligned. When Salesforce is connected to Pardot, and a field is updated, a battle commences – which is the ‘source of truth’, Salesforce or Pardot? Which data should win when there are conflicting field data? This is the challenge when using the Salesforce…
Flashback to 2004: iPods are the most popular gadgets, Myspace is the star of social networking, and marketing automation is barely a thing. I was working as a marketing director for a global software company, and a colleague asked me to join a demo of a “new technology called marketing automation.” I had never heard of it. Seventeen years later:…
Ever had to create a LinkedIn event for a webinar? If the answer is yes, you’ll be aware that registration landing pages are not natively supported by LinkedIn – sometimes it’s necessary to ask people to register using an external page. Your options for LinkedIn Event Registrants are either a Pardot landing page or a GoToWebinar landing page.
Prospect Resubscribe is one of Pardot’s most intriguing mailability features; using automation rules, engagement studio, or completion actions, you now have the ability to modify the previously off-limit ‘opted out’ and ‘do not email’ fields. This prospect resubscribe feature has more customization capabilities on the way (Winter ’22 release), which will allow customization of the prompt, button text, and confirmation…
By Jenna Molby
The 3rd and final part of the form customization series is finally here! In part 1, I showed you how to implement the popular floating label technique and how to create searchable, user-friendly dropdowns. In part 2, I showed you how to create a conversational, paragraph-style form and how to create a form on a single line. In this post,…
The new Pardot landing page builder will enable you to create Pardot landing pages with components, using drag-and-drop. This is a big improvement on the ‘Classic’ landing page builder that has been around for a decade, if not longer. Another highly anticipated enhancement, the Lightning landing page builder is part of the new “consistent building experience” across the whole of…
In this insightful webinar, Invado shares our proven Demand Generation Model, which has helped numerous customers improve the value of their Pardot investment through demand generation. We’ll show you how to develop a strategy that creates an “always on” demand gen engine enabled by Pardot and will help you meet – or exceed! – your revenue goals. You’ll learn:– Key…
If you’re looking for advice on how to use Salesforce Marketing Cloud or Pardot, the best course of action is often to search the web and read independent blogs. The Salesforce marketing community is thriving The top Salesforce Marketing Cloud and Pardot blogs list in 2020 listed 25 sites – in 2021, the list has ballooned to 35+. While this…
By Pardot Geeks
Once your prospects in Pardot have been nurtured and their score and grade meet the threshold you set, the next step is to route them to the right person on the sales team. But what if you have sales reps who own specific regions? Have no fear, Engagement Studio in Pardot can handle it. In this episode of DemandGen TV with David Lewis,…
These tips are from my friend Claudia Hoops, a Pardot consultant at Destined. She posted these insights on LinkedIn, and I grabbed a handful that had the most engagement. #1 – Page Action Counter Page Actions are a nifty, but powerful Pardot feature and, in my experience, often underutilized. They allow you to overlay specific pages on your website with…
By Jenna Molby
Refreshed and republished on September 10, 2021 This post was originally published on February 2, 2021. After this post was published, Salesforce released the ability to check if a field has been changed. Previously, the solution was to clear out the UTM field values after the flow ran. The new solution is to use the is set and is changed…
Pardot Articles by Categories
Pardot Topic Categories
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- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
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- The Authors (483)
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- Invado Solutions (37)
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