PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Connectors
Salesforce Ben | The Drip
Email Delivery
Email Mailability
Pardot Events
Greenkey Digital
Landing Pages
Demand Generation
Invado Solutions
Pardot External Activities
Pardot Releases
Lead Generation
Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack, their largest purchase to date, it caused a stir in the industry – if you’re wondering why, this community-sourced Slack to Salesforce wishlist could spark your imagination. When it comes to Pardot and Slack, there are many…
Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone, email has proven itself lucrative and effective. In one study, email deliverability ranked 3rd on the list of challenges presented to respondents, which equated to a 12% increase compared to the same 2018 study (Demand Metric/Validity State…
Last fall, the global Pardot community was introduced to the first-ever ParDreamin’, a one-of-a-kind three-day virtual conference stocked with interactive B2B marketing workshops, informative speaking sessions, and surprise guests. If you enjoyed last year’s ParDreamin’ (or found out about it too late to attend), you’ll be glad to know that Sercante is hosting ParDreamin’ again...
Coastal Cloud’s Pardot Consultant Danielle (Dani) Reeve collaborated on this blog. Need a landing page, but you don’t have HTML/CSS skills? No problem! Pardot’s new landing page builder may be right for you. Salesforce released a new drag-and-drop landing page builder in the Winter 2022 release. It comes exactly a year after the Email Builder, and if you are familiar…
Technology alone won’t increase application and enrollment rates. You need a demand generation strategy powered by Pardot. In this webinar, Invado takes our proven Demand Generation Model and applies it to Higher Ed to help Universities improve the value of their Pardot investment through demand generation. You’ll learn:– Key components of a successful student Demand Generation strategy– What is needed…
Posted on October 19, 2021 in Pardot The entire B2B marketing trailblazer community is bursting at the seams with anticipation over the next biggest event of the year, ParDreamin, the virtual, “everything Pardot in one event”. There’ll be 60+ sessions to choose from, plus keynotes, panels, and the chance to be a part of that electric trailblazer community feeling that…
Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why are Pardot pros talking about this? Prospect External Activities in Pardot offer an enhanced way to work with data from the Pardot API. This taps into Pardot’s standard features – Engagement Studio, Automation Rules, Dynamic Lists, and…
Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why are Pardot pros talking about this? Prospect External Activities in Pardot offer an enhanced way to work with data from the Pardot API. This taps into Pardot’s standard features – Engagement Studio, Automation Rules, Dynamic Lists, and…
Pardot can be used to power almost all parts of the customer journey – from inbound prospects, customer onboarding, returning customers – and more. Read more: Template Pardot Engagement Studio Programs – and How to Build Them
All marketers with any website traffic are faced with a simple fact – potential customers are browsing their websites at any given time. Of course, this fact alone is no bad thing, but what marketers really need is a better view of the customer journey. Whilst websites are primed for gaining insight into prospect behavior, the majority are not optimized…
The Salesforce Winter ’22 was a bumper release for Salesforce, and ooh yes, it is a big one for Pardot too! To celebrate more drag-and-drop capabilities (!), Slack connectivity, mailability insight (and more), I’ve put together a quiz so you can test how much you know about Pardot’s new features and enhancements. Give it a go, and let me know…
Last month I had the opportunity to be alongside our CEO, Christopher Doran, as we presented the webinar “How to Craft a Strategic Demand Gen Plan for Pardot.” My favorite part of presenting on any webinar is the Q&A. It is where you get to interact with the audience and I believe it is valuable for all who listen as…
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the key differences when it comes to Pardot vs Marketing Cloud? You will hear the same story during marketing automation platform comparison – on the surface, both tools appear to have many similarities. In reality, you’ll find that…
Apple bought in Mail Privacy Protection on September 20th, 2021. Mail Privacy Protection (MPP) is a setting available in Apple Mail that will open every email, obscuring (hiding) any real opens by your prospects and subscribers. In other words, this prevents Pardot from accurately reporting email open rates. Is this the first you’ve heard about the change, and need to…
Higher Education institutions realize the value of marketing automation, in particular Salesforce and Pardot. But, marketing automation technology alone won’t increase your application and enrollment rates. You need to put a demand gen strategy in place first. Invado has a proven demand gen model that creates an “always-on” demand gen engine. We’re sharing this model in our free webinar, How…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
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- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
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- Do Not Email (1)
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- Reporting (22)
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- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
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- Website Tracking (2)
- Website Search (1)