PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Engagement Studio Salesforce Ben | The Drip Invado Solutions Pardot Strategy Salesforce Automation Greenkey Digital Marketing Attribution Opportunity Contact Roles Marcloud Consulting Non Profit Reporting Connectors Email Delivery Email Mailability Pardot Events Landing Pages Demand Generation Pardot External Activities

9 Pardot Engagement Studio Best Practice Tips

Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build better engagement programs that stick to Pardot Engagement Studio best practices. When I showed an example Engagement Studio program that supports the sales team working long sales cycles, I added Engagement Studio tips that came up while…
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6 Ways To Stretch Your Marketing Budget Using Pardot

Your marketing budget just got slashed. But let me guess: You’ve been tasked with prioritizing, optimizing, and stretching your budget to meet the same business goals?  Many of our clients are in the same position. Here are six budget-stretching ideas to help you get more done with less using Pardot.    1. Offer Freebies: The majority of online streaming and…
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salesforce automations

10 Ways Salesforce Automation Maximises Pardot Marketing

Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up a world of opportunity for Pardot admins to take their marketing automation processes to the next level – be that finally solving a tricky, unconventional use case, or experimenting with all that CRM data. What do we…
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How to Effectively Add Opportunity Contact Roles (Flow)

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create a Flow that automatically adds opportunity contact roles to the opportunity when the opportunity is created. I’m still new to Flows, so Sofia Davis-Kos from Cloud Masonry created this for me.  I’ve used it with many companies…
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Salesforce-Marketing-Setup

Salesforce Marketing Setup Experience: A Guide for Pardot Admins

One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more Pardot Lightning App features have migrated to the core Salesforce platform, more configuration is required from Salesforce Setup (instead of Pardot Settings in the Pardot Lightning App). This has had an unintended consequence: Pardot Admins rely more…
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How to Approach Not-for-Profit Marketing Reporting

Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based on your specific reporting objectives. However, before you get stuck into reporting templates. You need to know why you’re creating the report in the first place. What is the purpose of your report? It may seem like…
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weird opens Pardot

Weird Open Rates in Pardot Email Reports Explained

Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your emails are being delivered to the prospect inbox, and standing out in the increasingly crowded inbox. What about when the number of opens on the report doesn’t make sense? Unless you are clued up on the potential…
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Connect Pardot to Slack: Notify a Slack Channel

Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack, their largest purchase to date, it caused a stir in the industry – if you’re wondering why, this community-sourced Slack to Salesforce wishlist could spark your imagination. When it comes to Pardot and Slack, there are many…
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Pardot Mailability

Deliverability vs. Mailability – Nightclub Guide for Salesforce and Pardot Marketers

Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone, email has proven itself lucrative and effective. In one study, email deliverability ranked 3rd on the list of challenges presented to respondents, which equated to a 12% increase compared to the same 2018 study (Demand Metric/Validity State…
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ParDreamin

Your Guide to 3 Perfect Days of ParDreamin’

Last fall, the global Pardot community was introduced to the first-ever ParDreamin’, a one-of-a-kind three-day virtual conference stocked with interactive B2B marketing workshops, informative speaking sessions, and surprise guests. If you enjoyed last year’s ParDreamin’ (or found out about it too late to attend), you’ll be glad to know that Sercante is hosting ParDreamin’ again...
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Introducing Pardot’s Landing Page Builder

Coastal Cloud’s Pardot Consultant Danielle (Dani) Reeve collaborated on this blog.   Need a landing page, but you don’t have HTML/CSS skills? No problem! Pardot’s new landing page builder may be right for you. Salesforce released a new drag-and-drop landing page builder in the Winter 2022 release.  It comes exactly a year after the Email Builder, and if you are familiar…
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Webinar: How to Craft a Strategic Enrollment Plan with Pardot

Technology alone won’t increase application and enrollment rates. You need a demand generation strategy powered by Pardot. In this webinar, Invado takes our proven Demand Generation Model and applies it to Higher Ed to help Universities improve the value of their Pardot investment through demand generation. You’ll learn:– Key components of a successful student Demand Generation strategy– What is needed…
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Pardreamin

40+ Unmissable ’ParDreamin Sessions for Pardot Marketers

Posted on October 19, 2021 in Pardot The entire B2B marketing trailblazer community is bursting at the seams with anticipation over the next biggest event of the year, ParDreamin, the virtual, “everything Pardot in one event”. There’ll be 60+ sessions to choose from, plus keynotes, panels, and the chance to be a part of that electric trailblazer community feeling that…
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Pardot Marketing App Extensions

Pardot Marketing App Extensions: What’s The Big Deal?

Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why are Pardot pros talking about this? Prospect External Activities in Pardot offer an enhanced way to work with data from the Pardot API. This taps into Pardot’s standard features – Engagement Studio, Automation Rules, Dynamic Lists, and…
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Pardot External

Pardot External Activities: What’s The Big Deal?

Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why are Pardot pros talking about this? Prospect External Activities in Pardot offer an enhanced way to work with data from the Pardot API. This taps into Pardot’s standard features – Engagement Studio, Automation Rules, Dynamic Lists, and…
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