PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Marketing Analytics - B2BMA
The Switch from Marketo to Pardot To help fellow B2B marketers that are thinking of switching from Marketo to Pardot, weighing the benefits, know they are making the switch, or have recently made the switch and are feeling lost, I spoke to Erik Eaton, Senior Manager, Marketing Operations at Hinge Health on the Pardot Life Hacks podcast to get his…
ParDreamin’ 2020 was nothing short of dreamy, but after every conference comes the time to open up the ol’ toolbox and apply all the rich insights we learned. Five presenters from some of the conference’s most popular sessions share their key takeaways and advice for taking action. Read on to see what inspired these leaders...
We ended 2020 by participating in the first-ever ParDreamin’, a four-day virtual conference spotlighting Pardot’s marketing automation capabilities and bringing together a vibrant community of business leaders, marketers, and more. Organized by Sercante, a marketing technology consultant that specializes in Pardot implementation, ParDreamin’ 2020 celebrated innovation with a packed schedule of sessions to inspire and...
Zoom Pardot Integration After SSO In a previous article I shared about the easy integration between Pardot and Zoom webinar, so that teams can seamlessly capture registrant, attendee, and absentee data from their virtual events right in their Pardot org. However, on February 15, 2021 Salesforce Pardot made the update having all users commit to single sign-on which affected their…
The Future of Event Marketing ByChristina Anderson It is no secret that event marketing is important to B2B executives. Which is why marketing budget owners were caught off guard when 2020 hit and in-person events had to either be postponed or cancelled. Now, as we approach the Spring of 2021, and certain locations are opening completely, it begs the question…
Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when a prospect is sent over to sales? Is it after they completed one form? How do you know if they have the Budget, Authority, Need, and Timing, to be considered as ready to talk to sales? How…
By Pardot Geeks
By Conor Ebbs, Digital Marketing Director at Immedis Marketing automation at its best could be boiled down to one mantra: simple features, well executed. In this article, I’ll show you how we created a custom scoring model around our key value drivers at Immedis to supercharge our sales & marketing alignment. What are scoring categories? Scoring categories (Pardot Plus and…
By Bill Fetter
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive:General User (any email address you want) Specific User (a specific named Pardot/Salesforce user)Assigned User (the person that owns the Salesforce lead or contact)Account Owner (the person that owns the Salesforce account) You also…
By Bill Fetter
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive:General User (any email address you want) Specific User (a specific named Pardot/Salesforce user)Assigned User (the person that owns the Salesforce lead or contact)Account Owner (the person that owns the Salesforce account) You also…
By Pardot Geeks
When you have Engagement Studios running, sometimes it can be useful to know when people unsubscribe from the lists being used. This metric can be used to evaluate the the effectiveness of the content with the target audience and the strength of your list segments. This metric is visible on Engagement Studio reporting, however it’s not a something that can…
By Bill Fetter
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in "MVP" (minimum viable product) mode, here's why you should enable it, despite its shortcomings, and a few tips on how.Why 2 Click Unsubscribe?Enterprise Antispam / Antivirus software is the main culprit. If you've ever sent an email…
By Bill Fetter
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in "MVP" (minimum viable product) mode, here's why you should enable it, despite its shortcomings, and a few tips on how.Why 2 Click Unsubscribe?Enterprise Antispam / Antivirus software is the main culprit. If you've ever sent an email…
By Bill Fetter
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector is just fine. It's nice because it does not use up a Salesforce license, nor does it require you to use a named user for the connector, which can be confusing if that same user also is…
By Pardot Geeks
Pardot is a feature-rich marketing automation platform. It is easy to lose track of what is happening when, how many prospects are in moving through automations, and more. For the most part Pardot does a good job of sending automated emails when Automation Rules and Engagement Studios have sat idle for a period of time. However the one area where…
By Bill Fetter
With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that you need to know and understand. If you upgrade a Salesforce Identity license to a regular Salesforce license, you cannot revert it back to Identity. The upgrade is a one way street. Here's how this might play…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
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- Completion Actions (4)
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- Reporting (20)
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- The Authors (384)
- Cheshire Impact (9)
- Greenkey Digital (38)
- Invado Solutions (36)
- Jenna Molby (9)
- Marcloud Consulting (6)
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