PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Pardot Segmentation
Salesforce Ben | The Drip
Invado Solutions
Pardot Admin
Salesforce Queues
Demand Generation
Pardot Alerts
Email Preferences Page
Greenkey Digital
Pardot Vs Other MAPs
Lead Scoring
Pardot Careers
New Pardot Features
Jenna Molby
In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is segmentation, simply put, dividing your database into ‘buckets’ of prospects that share certain characteristics, and so, are likely to be interested in the same content. Segmentation is a struggle for many marketers. Most segment their marketing databases…
Apple’s new Mail Privacy Protection has been generating a lot of chatter among marketers and rightfully so. This feature — included in the iOS 15 update, which is scheduled to be released between September 13th – 18th — will forever change the way marketers track their Pardot email marketing engagement. Why is the Mail Privacy Protection included in the…
By Sercante
Feel more confident as a budding admin or end user by kicking ass at Pardot quality assurance testing. (includes downloadable PDF checklist) We’ve all been there before. Everything is set up in Pardot for an email or engagement studio program. But the fear hits before clicking the button to launch it. Is everything set up so it tracks correctly? Could…
Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged with a new campaign? And what if they’re not the assigned owner, but still need to work the lead? Using Salesforce Task Queues with Pardot could be the solution you’re looking for. I have been a Pardot…
I remember a number of years ago getting a call from a prospect who was looking for marketing automation consultants. She explained that her company was going to be implementing marketing automation, among other technologies. She was looking for an agency to help them review the marketing automation companies, lead the selection process and eventually implement the selected product. It…
Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or be a daily digest summarizing prospect activity. Notifications continue to bring the sales team back to Pardot (otherwise, Pardot could fade into the background). With so many options for Pardot’s “notify user” emails, it’s up to the…
Pardot’s resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form. Resubscribe works great – if you use Pardot forms. But, oh… you use form handlers. Sorry. I see many companies using form handlers, and none of them have a resubscribe process. One solution is to use form handler completion actions…
Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give you solid credibility as a Salesforce Consultant, these additional credentials aim to deepen your expertise, beyond the certification curriculum. As you read the list, you might notice the credentials focus on products/product features that are new and…
Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market. Whether you’ve just heard that you’re migrating to Pardot from Marketo, or just completed the switch, you may be feeling a little lost.
Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall numeric score, scoring categories break up the overall value into categories to indicate a prospect’s particular interests. Marketing automation, at its best, could be boiled down to one mantra: simple features, well-executed. This is why considering how…
According to DemandGen Report’s 2020 Demand Generation Benchmark Study, half of marketing departments say they are being measured on revenue generated and opportunities created – metrics that were previously the purview of the sales team. Most marketers will admit there is room for improvement in their demand generation strategy, and some report that there is no defined strategy. More and…
Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot accounts, one (or more*) for every client you are asked to manage by the consultancy/agency that employs you. First things first – we need to establish what we mean by ‘Pardot Consultant’. We could be referring to…
This blog was updated for the Winter 2022 Release. Pardot’s mailability enhancement is the story of the iceberg. You know. When you only see the very tip of the iceberg, and there’s much more to it underneath the water. Salesforce made several Pardot upgrades that give marketers better control and visibility on prospects’ ability to be emailed (changes to the…
The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects (for enterprise-level clients) and don’t want to become a CMO/go into management, then this career move could be for you. Achieve seniority, in other words, promotion within a technical discipline rather than a management discipline. Although the…
By Jenna Molby
Looking for a way to spice up your Pardot email preferences page? Try using toggles instead of checkboxes. In this tutorial, I’ll show you how to create a preferences page that uses toggles instead of checkboxes. With a bit of HTML and some CSS, you can transform your preferences page in four easy steps. Demo Here’s an example of what…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)