PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Jenna Molby
Leads
Engagement Studio
Salesforce Ben | The Drip
Greenkey Digital
New Pardot Features
Pardot Events
Salesforce and Pardot
Invado Solutions
Form Handlers
Pardot Forms
Email Preferences Page
Pardot Landing Page Builder
Demand Generation
Custom Redirects
Tags
Reporting
By Jenna Molby
Establishing a connection between leads and accounts can give you insight into what customers are coming in as leads and tighten sales and marketing alignment. Salesforce Flow can be used to automatically match leads to existing accounts based on different criteria. In this post, I’ll show you how to match leads to accounts based on domain a well as company/account…
We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to new leads that come in. Their workload freed up, they can spend more time engaging the qualified leads, and closing business. While Pardot has made big strides, it’s still lacking in functionality (versus Salesforce Marketing Cloud or…
While I was at Dreamforce this week, I bumped into several Pardot experts. So…naturally I stopped and asked them about their favorite Pardot Winter ’22 release feature. Here’s what they said: “If you’re you’re not on Lightning, do it yesterday!” The Pardot Classic app will no longer be available for new accounts on October 11, 2021, and it’s scheduled for…
Pardot data syncs with Salesforce to keep the data between Leads/Contacts and their associated Pardot prospect record aligned. When Salesforce is connected to Pardot, and a field is updated, a battle commences – which is the ‘source of truth’, Salesforce or Pardot? Which data should win when there are conflicting field data? This is the challenge when using the Salesforce…
Flashback to 2004: iPods are the most popular gadgets, Myspace is the star of social networking, and marketing automation is barely a thing. I was working as a marketing director for a global software company, and a colleague asked me to join a demo of a “new technology called marketing automation.” I had never heard of it. Seventeen years later:…
Ever had to create a LinkedIn event for a webinar? If the answer is yes, you’ll be aware that registration landing pages are not natively supported by LinkedIn – sometimes it’s necessary to ask people to register using an external page. Your options for LinkedIn Event Registrants are either a Pardot landing page or a GoToWebinar landing page.
Prospect Resubscribe is one of Pardot’s most intriguing mailability features; using automation rules, engagement studio, or completion actions, you now have the ability to modify the previously off-limit ‘opted out’ and ‘do not email’ fields. This prospect resubscribe feature has more customization capabilities on the way (Winter ’22 release), which will allow customization of the prompt, button text, and confirmation…
By Jenna Molby
The 3rd and final part of the form customization series is finally here! In part 1, I showed you how to implement the popular floating label technique and how to create searchable, user-friendly dropdowns. In part 2, I showed you how to create a conversational, paragraph-style form and how to create a form on a single line. In this post,…
The new Pardot landing page builder will enable you to create Pardot landing pages with components, using drag-and-drop. This is a big improvement on the ‘Classic’ landing page builder that has been around for a decade, if not longer. Another highly anticipated enhancement, the Lightning landing page builder is part of the new “consistent building experience” across the whole of…
In this insightful webinar, Invado shares our proven Demand Generation Model, which has helped numerous customers improve the value of their Pardot investment through demand generation. We’ll show you how to develop a strategy that creates an “always on” demand gen engine enabled by Pardot and will help you meet – or exceed! – your revenue goals. You’ll learn:– Key…
If you’re looking for advice on how to use Salesforce Marketing Cloud or Pardot, the best course of action is often to search the web and read independent blogs. The Salesforce marketing community is thriving The top Salesforce Marketing Cloud and Pardot blogs list in 2020 listed 25 sites – in 2021, the list has ballooned to 35+. While this…
These tips are from my friend Claudia Hoops, a Pardot consultant at Destined. She posted these insights on LinkedIn, and I grabbed a handful that had the most engagement. #1 – Page Action Counter Page Actions are a nifty, but powerful Pardot feature and, in my experience, often underutilized. They allow you to overlay specific pages on your website with…
By Jenna Molby
Refreshed and republished on September 10, 2021 This post was originally published on February 2, 2021. After this post was published, Salesforce released the ability to check if a field has been changed. Previously, the solution was to clear out the UTM field values after the flow ran. The new solution is to use the is set and is changed…
You own Pardot. Is it doing everything you want it to? If you said “no”, you’re not alone. Fifty-four percent of B2B marketers say they’re not getting the full benefits of their marketing automation investment. The benefits of your marketing automation platform depend heavily on your strategy and ability to execute it. You need a buyer-centric demand generation strategy that…
By Jenna Molby
Refreshed and republished on September 3, 2021 This post was originally published on May 29, 2018 and has been revamped and updated for accuracy and comprehensiveness. Want to do something with your Pardot form that is not available in the editor? Try using JavaScript! Enhance your forms by using these 6 advanced Pardot form techniques. Learn how to add text…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)