PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Opt Out / Unsubscribe Unfettered Marketing Form Handlers Pardot Events

Opted Out vs Do Not Email

In Pardot it's definitely not the same thing...It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see that there's 2 fields-- Do not Email and Opted Out. So what does each mean and how are you supposed to use them?Let's start with what each field means. Opted Out means that your prospect has explicitly…
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Migrating from Pardot Salesforce Connector V1 to V2: What I Found

Pardot has finally made a migration path available for the Pardot to Salesforce Connector version 1 to version 2. The issue these days with remaining on V1 is that it requires a named user as the "connector user", which either requires you to burn a license to use as the "connector" or use a real user, which means that said…
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The Pardot Resubscribe Prospect Gotcha

The long awaited "Allow Prospect to Resubscribe" feature in Pardot is a dream come true for many marketers that have prospects that frequently return their site, and would like a way to remind them that they've opted out of email communications. In brief, the feature will show a message right on a Pardot form that tells the person that they…
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How to keep the Pardot comments field tidy

The comments field in Pardot allows multiple submissions to accumulate, which is great if you have customers that have a tendency to keep filling out forms on your site. The issue with this is that while Pardot helpfully puts a date stamp after each submission, when this field is synched with Salesforce, the comments all run together and become quite…
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Using Gravity Forms with Pardot on a Multi-Select Field

Form Handlers are a really powerful tool in Pardot because they give you the option of using all kinds of other ways to built and execute a form, and then still collect your data in Pardot. What makes them challenging, though, is that there are so many different tools to build forms and each one has their own little tricks…
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Top 5 Takeaways from the B2B Marketing Super Session at Dreamforce

Dreamforce 2019 has officially begun, and we are excited to welcome a week of digital transformation, customer engagement, innovation and, of course, fun! Specifically for B2B Marketers, we have a full week planned. In fact, we already kicked the week off with our B2B Marketing Super Session where we heard from Tracy Eiler, CMO of...
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6 Sessions We Think You’ll Love at #DF19

By now, you know that Dreamforce ’19 is just around the corner (5 days to be exact, but who’s counting?). Veteran Dreamforce attendees know that before you grab your Trailblazer hoodie and head to San Francisco, it’s important to make sure you’ve signed up for the top sessions you want to attend once you arrive...
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Announcing Into the Blue: the B2B Marketer’s Bash at Dreamforce 2019

It’s never been more fun than now to be a B2B marketer. From chatbots to social media, from email to ABM, it’s all about authenticity and customer engagement. Everyday, fearless marketers are bringing their creativity and imagination to technology to build relationships and create some waves. As Dreamforce comes to a close, we want to...
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Revenue Operations: The New Model for Accelerated Go-to-Market Execution

Almost two years ago, I sat on an excellent panel on the topic of Revenue Operations with Ben Howell, Head of Demand Generation at Salesforce, and Jason Helk, a Principal Consultant from Inverta at the Sales Hacker Revenue Summit conference in San Francisco. At the time, this was a new idea. What became clear to...
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They’re Back! Pawdot Puppies Return to #DF19

It is often said, “a dog is the only thing on earth that loves you more than you love yourself.” We all know a friendly dog can bring a smile to just about anyone, and it wouldn’t be Dreamforce without plenty of smiles. Thus, back by popular demand, the Pawdot Puppies and our incredible Trailblazers...
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5 Can’t-Miss Stops for B2B Marketers at #DF19

Pardot is going bigger than ever for B2B marketers at #DF19. From the Salesforce for Marketing Keynote, our sessions and hands-on workshops, and the always cute and cuddly Pawdot Puppies, there’s no shortage of things to do at the biggest Salesforce event of the year. If you’re preparing to set out on the Road to...
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The B2B Marketer’s Road to Dreamforce Playlist

Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team covered all of the essentials to help get you Dreamforce-ready with must-attend sessions and events tailored just for you! Speaking...
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