PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Salesforce’s flagship conference, Dreamforce, is taking place this week (September 12-14, 2023). This year, it comes with impressive statistics, being the largest AI event in the world, with 1500+ sessions, 40,000 attending in-person, and millions of viewers online.
Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the foundation that speeds up the connectivity between different ‘clouds’ across the platform, and will now be available for free (up to 10,000 unified profiles).
By Pardot Geeks
Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But there is a way to multi-language Account Engagement forms. The traditional solution — one form per language — has its drawbacks. But it’s something that’s super important for companies that use Account Engagement on a global scale to do in…
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Traditionally, the marketing team was considered a ‘cost center’ to an organization, and positioned in complete service to the whims of every other business function – they say: “jump”, and the marketing department was expected to say “how high?”. Even as a teenager, I took up placements in marketing departments as work experience, only to find ‘demand experience’ from other…
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions. Whilst the potential benefits are immense, navigating the landscape of email marketing requires finesse, attention to detail and evaluation over time.
You have the opportunity to amplify the efficacy of your event, whether as a trade show sponsor or as an attendee, by incorporating a few essential best practices. During an executive session at Dreamforce, a survey revealed that fewer than 20% of CEOs reported achieving a return on investment (ROI) as booth sponsors, with attendees encountering similar outcomes. Company leaders…
Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a lot of data to test out some functionality?
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By Bill Fetter
There has been a lot written and discussed about the new Account Engagement (f/k/a Pardot) Lightning Drag and Drop email builder and whether it's a worthy successor to the classic builder in terms of functionality. One thing I've noticed in the past 18 months is there are two recurring common "gotcha" problems with developing and using email templates, and it's…
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Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like events, with default fields allowing you to track dates, budget, and more. Campaigns are linked out-of-the-box to campaign members, which are a way of linking your leads and contacts to the…
By Bill Fetter
Salesforce has been on a renaming tear lately. Lots of products, especially in the marketing space, have been renamed. This hasn't always resulted in more clarity. Pardot is now Marketing Cloud Account Engagement, while Marketing Cloud Messaging/Journeys is now Marketing Cloud Engagement. Some of the larger renamings have gotten a lot of attention.One subtle one that you may have missed…
Posted on August 28, 2023 in Admins After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has pivoted regularly due to the global pandemic and rapidly changing customer demands. It can be easy to get lost in the noise of forward-looking announcements and the renaming of products, so let’s take a closer look at…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
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- ChatGPT / AI (3)
- Completion Actions (5)
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- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
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- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
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- Industries (1)
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- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
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- Pardot Admin (65)
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- Pardot Email Builder (8)
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- HML (6)
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- Pardot Forms (29)
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- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
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- Reporting (22)
- Salesforce and Pardot (31)
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- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)