PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Form Handlers
Pardot Forms
Salesforce Ben | The Drip
Salesforce and Pardot
Einstein Features
Unfettered Marketing
Pardot External Actions
Pardot Releases
Pardot Geeks
Pardot Integrations
Nebula Consulting
Pardot Admin
Pardot Automations
Connectors
Marketing Cloud
Picture this: you’ve implemented a Pardot form handler on your website’s form and the submissions are coming through beautifully. Then, you check back a few days later and realize that it’s been attacked by spam.
Out of the box, Salesforce has quite a few objects and fields readily available for you and your team to use. These help you make the most out of your CRM right from the get-go. Opportunities, Leads, Cases, and of course Accounts are examples of such objects, as most businesses can easily use these to translate their new or existing…
Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s a technology layer that’s woven into the Salesforce Lightning platform and various Salesforce cloud products – including Marketing Cloud Cloud. Since Salesforce Einstein was first unveiled, there are now 60+ AI-driven products sold by Salesforce! Out of…
By Bill Fetter
Sometimes I come across these edge cases where a solution is discovered to an obscure or tricky problem, and I just have to share it, because if there's even just one person out there that this article saves hours of headache, it was worth my 15 minutes to write it.
The Salesforce Summer ‘23 release notes have arrived (all 615 pages)! In terms of Account Engagement (Pardot), this release is all about making improvements to the functionality that we already have – from enhancing external action usage, to Account Engagement Optimizer, lists, and the infamous opted-out field – there’s plenty for us to read and absorb.
By Pardot Geeks
The Salesforce Marketer Group (Pardot) in Tampa was joined by Amanda Benjamin, Jacqueline Fassett, and Chris Bayerle from the Salesforce Labs team to share information and demonstrate the “Account Engagement Automates… Record Creation” App. It is currently available in the AppExchange.l)
Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving issues with your product or service.
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an import, or a discrepancy between Salesforce and Account Engagement. Unfortunately, there isn’t a magical undo button for these things. However, if you follow good practices, you can protect your account against issues caused by mistakes.
I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and found an absolute gem to take advantage of. In this post, I will explain what Salesforce Labs is, the reasons why you should use Salesforce Labs, and my all-time favorite apps!
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not altered significantly, in the past two years channels and buyer behaviors have gone through radical change. Big data can help you understand how the buying process works today, to avoid falling out of favor with your buyers…
Account Engagement (Pardot) gives admins and users plenty of options to tailor their accounts to their own needs, and with the changing landscape in terms of personalization, privacy, and efficiency, more of these features crop up with each new release (and sometimes in between releases!).
With each year that passes, the marketing technology world throws more buzzwords for us to absorb. Oftentimes, these terms can be understood theoretically, but hard to implement into our own organizations, practically.
Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, to customer onboarding, and beyond. It makes sense that you want to bring this engagement data into Account Engagement (Pardot) to build up a complete picture of prospect activity.
How can we take Marketing Cloud personalization from a ‘Name Game’ and transform it into your ‘A-Game’? Personalization is certainly not a new kid on the block. 73% of customers expect companies to understand their unique desires, and 83% expect an immediate interaction when contacting a company.
By Pardot Geeks
Earlier this month the Salesforce Account Engagement (fka Pardot) Community Group in Melbourne, Australia hosted a meeting focused on campaign hierarchies and ROI reporting. They were joined by Stephen Stouffer, VP of Marketing Ops with SaaScend. Stephen shared how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on UTM attribution so that…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)