PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Pardot Careers
Salesforce Ben | The Drip
Duplicates
Nebula Consulting
Pardot Strategy
Record Types
Salesforce CRM
Pardot Admin
Slalom
Einstein Features
Marketing Cloud Account Engagement
Pardot Releases
Pardot API
The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for their expertise and innovation.
Working remotely can be a lonely business at times. As opposed to its contented siblings, solitary and independent, this word gives off all kinds of negative connotations. But what used to be something of a taboo has now found its place in workplace conversation, especially as we’ve shifted to a ‘learn-to-live-with-it’ post-pandemic world. More and more, loneliness isn’t a problem…
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to wrangle with deduplication for organizations in the past. The reason being is that your organization’s definition of a ‘duplicate’ could be different from the next organization’s.
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a feeling that the majority of current marketers hadn’t thought about it either. Perhaps you worked in roles in completely different industries, and/or had unrelated degrees before you found yourself in the Salesforce ecosystem (mine is Human Geography!).
In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing automation. We’ve seen the introduction of Einstein, External Actions and a more powerful infrastructure to back up larger datasets and complex operations. Global enterprise businesses are now choosing Account Engagement more and more. But how does a famously simple tool…
Record Types are one of the most misunderstood and misused features of Salesforce. They can offer a lot of benefits, but people also tend to make assumptions about what they can do, or get overexcited and try to use them for everything when they may not be necessary.
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on customer satisfaction or retention. A goal to simply acquire as many leads as possible can result in a lack of attention to the overall customer experience.
As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look forward to what the Salesforce ecosystem might bring in 2023.
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s a common thought that marketing is the first function to be slashed in a recession.
By Chris Taylor
Be prepared to take your marketing to the next level. With 2023 just around the corner, there’s no better time to execute a health check of your Marketing Cloud Account Engagement (MCAE) — formerly Pardot — platform than in the new year.
Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period. Let Einstein decide when prospects are receiving too many emails, based on their previous engagement. You can automate segmentation by using Einstein Engagement Frequency in combination with Engagement Studio/Journey Builder.
Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities that are involved in the actions we (including ourselves) have taken for granted – ordering an item for next day delivery online, having a discounts delivered as we’re browsing a new website, and (with the most innovative…
ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world by storm. The scope and potential of ChatGPT is still being explored by the millions of people who jumped into the pilot during the first five days of its launch. I’ve been spending some time thinking about…
The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot), this release is more of a light dusting to delight us, with a focus on monitoring account health. Plus, you’ll find other updates that hint at packed future releases.
When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave it with them. You’re right in thinking the mechanics of how this works is very much a developer task, but it’s important as a Consultant or Account Engagement (Pardot) admin to understand the capabilities that it provides. At least from…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)