PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Einstein Features
Nebula Consulting
Business Units
Salesforce Ben | The Drip
Lead Management
Form Handlers
Pardot Forms
Pardot Integrations
Greenkey Digital
Invado Solutions
Pardot Admin
Marketing Cloud
As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is it a speed run for someone to unsubscribe. But it could also encourage them to flag the emails as spam, damaging the sender’s reputability in the process. I’m sure we can all relate to signing up to…
Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns and keep data partitioned. However, this shouldn’t be at the expense of collaboration and shared learnings between marketing teams, particularly where there are cross-selling opportunities. Ultimately, you want to strike the right balance between separate workspaces and…
It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was easy, then every company would already be achieving this.
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept behind some type of “gate”. This is almost always a form that requires prospects to fill out their contact information before they can access the content. It could be simple, like an email newsletter signup, or more…
Here’s a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps you manage the frequency of your email engagement with prospects. It scans individual prospect behaviors to identify the optimal send frequency for marketing emails. Marketers can use the EEF criteria in Engagement Studio, dynamic lists and automation rules. NOTE: This feature is for Pardot Advanced or Pardot Premium editions.…
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example is an enterprise organisations that serves multiple geographies. With strong competition from players such as Marketo “Partitions” and “Workspaces”, Pardot strived forward to fulfil the needs of enterprise-level B2B marketers, who have multiple teams that serve a…
If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not familiar with multi-factor authentication, it means you need to prove who you are multiple times when logging in, instead of just using your username and password. Even if the terms are new, you have most likely experienced…
The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can build custom integrations in a low-code way using tools such as Tray.io, or Zapier. However, it’s important to understand not only how integrations work, but also how to decide which custom integrations you really need. Marketing Ops…
Hosting an in-person or virtual event? Want participants to be able to easily add the event to their calendars? Follow these easy steps to create an “Add to Calendar” button in your Pardot email. Getting Started What is an .ics file versus a calendar link? The .ics file type is an iCalendar file that is used by many calendar and…
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to be involved with Marketing Cloud. You could be a Marketing Cloud user, admin, or consulting for organisations to maximise their tech investment – regardless, everyone should be invested in keeping up to date with all that the…
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to opportunity closed. On the Pardot…
In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Pardot’s Open Rules Audit to identify where you have “email open” as a trigger in Engagement Studios, Automation Rules and Dynamic Lists. Consider using a different metric to measure email engagement (like clicks). The Open…
Intro In the age of technology, every company wants to leverage paid ads and marketing automation. It is very common to see Pardot connected to Google Ads, to enhance reporting between the two systems. The standard Pardot setup, for reporting Ads conversions, is great for most companies. We won’t go into every detail in this post, but it consists of…
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for this shift. Open Rules Audit…
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very little actual engagements in comparison?”, they asked. They recorded a huge number of email clicks to a high-value landing page. In the past, they had consistently good returns on emails, a good relationship between clicks and MQL’s.…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
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- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
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- Email Preferences Page (6)
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- Industries (1)
- Non Profit (1)
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- Lead Generation (1)
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- Leads (3)
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- The Authors (540)
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