PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Nebula Consulting
Email Mailability
Greenkey Digital
Opt Out / Unsubscribe
Pardot Resubscribe
Salesforce Ben | The Drip
Salesforce Campaigns
Business Units
Salesforce and Pardot
Unfettered Marketing
Pardot Landing Page Builder
Pardot Profiles
Pardot Email Builder
Lead Scoring
Pardot Lead Grading
Pardot Admin
Email Preferences Page
Following Salesforce’s acquisition of Slack in July, it’s no surprise that more integrations and apps are coming to Salesforce and Pardot. In the Winter’22 Release we saw one of these great new integrations come to Pardot in the form of notifications to channels. Learn how to set this up for your organisation in this blog. This integration will allow you…
Every email needs an unsubscribe link. Every. Single. Email. In fact, Pardot won’t let you send an email without the unsubscribe or preference center link. Keep reading to learn how to set up a Pardot unsubscribe and much more! What is an unsubscribe? Unsubscribe is a link at the bottom of your email that users click to opt out of…
A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity closes, won revenue can be traced back to the marketing activity that supported its success. When it comes to answering the question: “how do I create a Campaign in Salesforce?”, simply clicking the “Add New” and “Save”…
Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should make, our last blog in the Migrating to Pardot Business Units series is here. We share our top tips for a smooth and successful business unit migration. Planning Our first recommendation: take the time out to plan…
By Bill Fetter
Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on how to use the record ID's in off-platform data manipulation. You may be aware of Salesforce's clever way of identifying records with an ID that starts with 3 digits that identifies the type of record it is.…
Are you just as excited about the latest Drag and Drop Landing Page Editor as we are? This feature is the perfect tool for anyone without prior coding experience. It really focuses on making the user experience as easy as possible. I’m going to break down my favourite features and take you through everything you need to know to get…
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored to prospects who share common attributes, leading to more relevant interactions and higher engagement. In this guide, I’ll walk you through how to both design personas, using an example, and implement them using Pardot.
By Bill Fetter
One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built in the lightning email builder to use in Pardot Engagement Studio. As this article from the release notes explains, simply clicking the "Activate for Automation" option in an email allows you to make that email available to…
Posted on December 14, 2021 in Pardot The Pardot Lightning Email and Landing Page Builders are possibly the most highly anticipated features yet for the Pardot community, available on all Pardot editions, using Pardot Lightning. If you’ve been waiting for these new builders, chances are you’ve already started recreating your current templates within the drag and drop builder, or building…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two lead qualification mechanisms are Pardot scoring and Pardot grading, which are separated, unlike other marketing automation platforms. Why would you need both? What are the differences between scoring and grading in Pardot? You have a big bucket…
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists ready, you’re ready to hit send on your list email or press start on your engagement studio. Everything seems to go well, when you suddenly realise that the CTA link on your email is taking the prospect…
Webinars became the “in vogue” marketing channel of 2020 once the pandemic took hold, and made other ways to get in front of prospects unfeasible. Many organizations jumped on the bandwagon – and resulted in winners and losers. One success story that’s worth talking about came from Jaime Lopez, Marketing Operations Leader, in “what I learned scaling from 1 to…
Posted on December 6, 2021 in Pardot Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter grade (A-F) that is calculated by matching their data with your defined ‘ideal’ criteria. Pardot grade is essential for smarter lead qualification. When set up and used properly, prospect grading can have a big impact…
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey sticks. Hmph. I don’t play hockey. Where’s the unsubscribe link? Wait, I see a list of choices. I can select how I want to get the hockey company’s emails. Smart! They use a preference center. Preference Centers defined With…
Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating to Pardot Business Units blog series and in this post, we’d like to share a list of all the things you should consider before you decide to make the move. It’s a pretty big list, so use…
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