PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Salesforce Ben | The Drip
Salesforce Campaigns
Marcloud Consulting
Salesforce and Pardot
Jenna Molby
Nebula Consulting
Pardot Forms
Pardot Email Templates
Pardot Careers
Greenkey Digital
Marketing Analytics - B2BMA
Pardot Users
Business Units
Marketing Data Sharing
Reporting
Optimization
Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between sales revenue (stored in opportunities) and marketing data (stored in campaigns) – and therefore, is the fundamental connection in measuring Marketing ROI (return on investment). Without Campaign Influence, how else would you find out the amount of…
Why timely recruitment is so challengingAt risk of sounding like a wily recruitment veteran, there are three certainties in life: death, taxes, and staff turnover. Therefore opportunity always exists for recruiters (including for those recruiting in the non-profit sector). The problem is that while staff turnover is inevitable, it can be really difficult to predict. It isn’t a regular or…
By Jenna Molby
If you’re new to using Salesforce campaigns, then this blog post is the perfect starting point. Use these 5 tips to make your life easier as you dip your toe into using Salesforce campaigns.
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like to know what page on your website your prospects have converted on. In this article, we’ll show you how to capture the webpage, with a couple of options for how to achieve this. First things first, we’ll…
Posted on November 21, 2021 There are 5 Pardot email templates you can use straight away with the Lightning email builder, thanks to the package released by Salesforce Labs (an incredible program inside Salesforce for employees to create and share app, on the AppExchange, for free). Pardot emails got a makeover with the Lightning Email Experience, which landed late summer…
Email marketing has stood the test of time, still effective decades after its conception. The challenges impacting email marketing performance are less in the marketer’s control – pressure for better email design, threats to email deliverability, legislation, and updates that obscure human interactivity – to name a few challenges email marketing managers face. There are likely interview questions you could…
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here are a few “spoon” features of B2BMA. Notifications B2BMA lets you view or add notifications. When a value passes a specific threshold, you can set a notification to get real-time alerts to key metrics. Create notifications by…
Pardot users • Training Previously on this blog, we’ve shared how to set up users with access to both Pardot and Salesforce since the Salesforce Single Sign On (SSO) update. Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create users that only have access to Pardot (pi.pardot.com, not the PIL…
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself when considering a move to Business Units: “Do you actually need Pardot Business Units?” It’s a really exciting feature for Pardot and opens up a lot of potential for some businesses, particularly larger ones. However, this setup…
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However, Business Units aren’t a silver bullet that will solve every problem. So you should only implement this feature where there is a clear need. The migration process requires careful consideration to achieve success and there are many…
What is ‘Marketing Data Sharing’? The purpose of ‘Marketing Data Sharing’ (MDS) is to restrict which Leads, Contacts, Opportunities, and/or custom objects are eligible to sync from Salesforce to Pardot. Utilising MDS is an ideal solution if you use multiple Pardot Business Units, this is because it enables you to specify which leads, which contacts, which opportunities etc. are eligible…
Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that both marketers – and the platforms they use – must adapt to. Recent updates give individuals new privacy powers that make capturing accurate engagement data tougher. Apple’s MPP, and aggressive spam filters, are two examples that have…
Pardot Business Units – things to note You must be using the Pardot Lightning app. It should go without saying but I’ve seen some companies upgrade and they’re still on classic Salesforce or using pi.pardot.com. The PIL app enables the Business Unit Switcher, so you can jump across each PBU if you have access. Pardot Business Unit hierarchies must be…
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by Gmail, Apple Mail, Outlook and Yahoo Mail. Within the world of email marketing, we all know how fiddly some email clients can be (looking at you Outlook), each client supports slightly different features than another. So how…
By Jenna Molby
Starting a new Pardot implementation? Use this implementation plan and checklist to help get you started. Having just gone through a new-new Pardot implementation myself, I reviewed the official Pardot Implementation Guide and complied all the tasks into Notion where I can keep track of tasks, notes, and documentation. Not a Notion user? You can still view the template and…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)