PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Lead Management
Salesforce Ben | The Drip
Pardot Integrations
Pardot Training
HML
Pardot Forms
Unfettered Marketing
Email Delivery
Pardot Geeks
Einstein Features
Lead Scoring
Pardot Admin
Website Search
Website Tracking
New Pardot Features
Nebula Consulting
Pardot Sandboxes
Connectors
‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your product/solution, and what pain points you are aiming to solve for them. You will also hear many of the activities at this stage referred to as ‘brand awareness’. In Pardot terms, TOFU is the stage before a…
The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this data to get a better understanding of who they are and what’s important to them, so that when it’s time to reach out, you have a solid idea of how to communicate with them. Set everyone up…
If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is to make technology skills more accessible by removing the traditional barriers to technology careers such as cost and complicated concepts.
If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is to make technology skills more accessible by removing the traditional barriers to technology careers such as cost and complicated concepts. Following on from my successful article covering free Salesforce training resources, I wanted to shed light on…
By Bill Fetter
"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can actually fill it out? Here's a method to build a pre-approved guest list and a form as "gatekeeper" to control who can find the full event RSVP form.We're going to use conditional HML (Handlebar Merge Language) as…
By Pardot Geeks
During this meeting of the Tampa Pardot Community Group we dove into the best practices around email delivery and deliverability in Pardot. [embedded content] I'm a Pardot Solutions Architect at BDO Digital. Latest posts by Ben LaMothe (see all)
Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and Einstein Attribution. The overriding aim of these technologies is to find patterns buried deep in your engagement data, recognize themes, and take action, such as making recommendations to users.
Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and Einstein Attribution. The overriding aim of these technologies is to find patterns buried deep in your engagement data, recognize themes, and take action, such as making recommendations to users. Pardot Einstein is taking your Pardot marketing data…
As Pardot holds its reputation as a best-in-class solution in a market that’s heating up, we’re expecting more exciting innovations throughout the year. Your success is not only down to what Pardot delivers; as a marketer, what’s even more important is how your strategy influences what you do with your Pardot account. How will you seize all the opportunities within…
By Bill Fetter
The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot Classic app? And why do we have no off-the shelf internal reference in the Pardot Lightning App to the Pardot Prospect record in Lightning? I have no answer to these questions, but I have discovered an easy-to-implement…
Posted on December 30, 2021 in Pardot Pardot is the go-to choice for Salesforce customers looking for a B2B Marketing Automation tool. Not only is it tightly integrated into Salesforce’s core objects, Pardot’s reasonable price point makes it accessible to many organizations, and is appealing to new users as an intuitive tool with a minimal learning curve. While working as…
By Bill Fetter
An often overlooked feature of Pardot is the "Prospect Query" function in automation rules and dynamic lists. It contains three options-- the paid Search and Natural Search options are both related to the Google Analytics connectors, but what about Site Search? How does that one work? Site search allows Pardot to track and take actions on searches made within your…
The Salesforce Spring ’22 preview release notes have arrived! If you thought Salesforce couldn’t squeeze in more before the year comes to an end – you were wrong. We can look forward to more features and enhancements coming to Pardot in February 2022 (check your own org release dates here). In terms of Pardot, this release focuses on closing the…
Pardot sandboxes have been available to accounts using Advanced or Premium since the Summer ’20 release. This seemed to herald a shift towards better development best practices when using Pardot. It came alongside other features to more closely align administration of Pardot and Salesforce. Testing complex automation that could potentially impact thousands of prospects before setting it live seems like…
Webinars are an excellent way to engage with prospects, grow customer relationships, and show off industry expertise. In fact, you can read how we increased our webinar-influenced pipeline 78x in a year with no extra costs, just by rinsing and repeating a solid webinar process.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
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- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
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- HML (6)
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- Pardot Strategy (7)
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- Pardot Sync Errors (1)
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- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
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- Salesforce CRM (3)
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- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)