PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Lead Scoring
Salesforce Ben | The Drip
Demand Generation
Invado Solutions
Pardot Careers
Greenkey Digital
New Pardot Features
Email Preferences Page
Jenna Molby
Einstein Features
Send Time Optimization
Pardot Admin
Pardot Forms
Pardot Integrations
Form Handlers
Unfettered Marketing
Landing Pages
Optimization
Send Time Optimization
Reporting
Pardot Custom Objects
Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall numeric score, scoring categories break up the overall value into categories to indicate a prospect’s particular interests. Marketing automation, at its best, could be boiled down to one mantra: simple features, well-executed. This is why considering how…
According to DemandGen Report’s 2020 Demand Generation Benchmark Study, half of marketing departments say they are being measured on revenue generated and opportunities created – metrics that were previously the purview of the sales team. Most marketers will admit there is room for improvement in their demand generation strategy, and some report that there is no defined strategy. More and…
Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot accounts, one (or more*) for every client you are asked to manage by the consultancy/agency that employs you. First things first – we need to establish what we mean by ‘Pardot Consultant’. We could be referring to…
This blog was updated for the Winter 2022 Release. Pardot’s mailability enhancement is the story of the iceberg.  You know. When you only see the very tip of the iceberg, and there’s much more to it underneath the water. Salesforce made several Pardot upgrades that give marketers better control and visibility on prospects’ ability to be emailed (changes to the…
The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects (for enterprise-level clients) and don’t want to become a CMO/go into management, then this career move could be for you. Achieve seniority, in other words, promotion within a technical discipline rather than a management discipline. Although the…
By Jenna Molby
Looking for a way to spice up your Pardot email preferences page? Try using toggles instead of checkboxes. In this tutorial, I’ll show you how to create a preferences page that uses toggles instead of checkboxes. With a bit of HTML and some CSS, you can transform your preferences page in four easy steps. Demo Here’s an example of what…
Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The idea behind it is that by optimizing the time the email is sent, your audience is most likely to open and click. When an email lands in a recipient’s inbox can make or break its success; when…
Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native way to bulk update Pardot labels, Pardot users will end up doing this manually, label by label, which can become very time-consuming! A common use case is when you need to translate the dropdown (picklist) values label…
ON24 is a leading cloud-based webinar platform that allows you to create, scale, and personalize engaging webinars. Pardot connects to a number of webinar platforms, with native connectors to Webex, ReadyTalk, and GoToWebinar. So, how would you go about connecting ON24 with Pardot?
By Bill Fetter
What if you had a scenario where you wanted to create 2 Pardot records from a single form submit? For example, you wanted to offer a way to register someone "on behalf of" someone else for for an event. Ideally you would end up with 2 records here: one for the person submitting and one for the person submitted "on…
By Jenna Molby
I’m excited to launch Dempsey, a premium Pardot Landing Page Template that features a hero image with a text overlay. This template can be used for eBook downloads, webinar registrations, event registrations and more. The download includes 4 different templates, is easy to customize and looks good on every device. Live preview Includes 4 different templates. Template with form and…
Picking the right time and day to send an email makes me groan. Should I send it in the morning? Weekends? Fridays? The dilemma is common with marketers. But Pardot’s new feature takes away the mystery. Einstein Send Time Optimization chooses the optimal time to send an email to maximize the probability of recipients opening the email. (Pull up a…
By Jenna Molby
You have your lead lifecycle set up, your scoring set up, and the MQLs are flowing in. Now it’s time to pull reports in Salesforce to see how you are doing against your targets. Maybe you don’t know where to start, what reports to pull or what extra data points you need. In this post, I’ll share some example MQL…
Setting up Pardot custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a new realm of possibilities. While Pardot syncs with Salesforce Leads, Contacts, Accounts, and Opportunities, you may want more. Syncing Pardot custom objects to Salesforce gives you better integration and customization for your marketing assets. By default, Pardot…
By Jenna Molby
If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great way to ensure your guests actually show up. While there is currently no feature in Pardot to create ‘add to calendar’ links within the editor, there are two options to add them yourself. The first option is…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)