PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Marketing Analytics - B2BMA
Unfettered Marketing
Pardot Admin
Pardot Forms
Pardot Events
HML
Opt Out / Unsubscribe
Form Handlers
By Bill Fetter
In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector is just fine. It's nice because it does not use up a Salesforce license, nor does it require you to use a named user for the connector, which can be confusing if that same user also is…
By Bill Fetter
With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that you need to know and understand. If you upgrade a Salesforce Identity license to a regular Salesforce license, you cannot revert it back to Identity. The upgrade is a one way street. Here's how this might play…
By Bill Fetter
It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do something about it. February 15th is a Monday, by the way, so the last day to enact this change isn't a very good day to run to your Salesforce admin with a bunch of urgent changes. The…
By Bill Fetter
I've heard the question more than once: "Can you do a simple survey in Pardot?" The answer is an unqualified "Yes!" And the most recommended type to use in Pardot is the Net Promoter Score (NPS) type survey. The reason is that it's very simple to deploy, and it's only 2 questions that never change. Here are the basic elements…
If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you probably saw us tweeting excitedly about the ongoing events at ParDreamin’ 2020. This was one of the biggest Pardot-related virtual events ever, and it was great to get the Pardot community together to network, share tips...
By Bill Fetter
I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language feature released in Pardot in 2019. The session recording below is re-recorded and expanded to include instructions for how to enable prospect resubscribe, since that feature was only enabled on about a third of the orgs represented…
By Bill Fetter
In Pardot it's definitely not the same thing...It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see that there's 2 fields-- Do not Email and Opted Out. So what does each mean and how are you supposed to use them?Let's start with what each field means. Opted Out means that your prospect has explicitly…
By Bill Fetter
Pardot has finally made a migration path available for the Pardot to Salesforce Connector version 1 to version 2. The issue these days with remaining on V1 is that it requires a named user as the "connector user", which either requires you to burn a license to use as the "connector" or use a real user, which means that said…
By Bill Fetter
The long awaited "Allow Prospect to Resubscribe" feature in Pardot is a dream come true for many marketers that have prospects that frequently return their site, and would like a way to remind them that they've opted out of email communications. In brief, the feature will show a message right on a Pardot form that tells the person that they…
By Bill Fetter
The comments field in Pardot allows multiple submissions to accumulate, which is great if you have customers that have a tendency to keep filling out forms on your site. The issue with this is that while Pardot helpfully puts a date stamp after each submission, when this field is synched with Salesforce, the comments all run together and become quite…
By Bill Fetter
Form Handlers are a really powerful tool in Pardot because they give you the option of using all kinds of other ways to built and execute a form, and then still collect your data in Pardot. What makes them challenging, though, is that there are so many different tools to build forms and each one has their own little tricks…
Dreamforce 2019 has officially begun, and we are excited to welcome a week of digital transformation, customer engagement, innovation and, of course, fun! Specifically for B2B Marketers, we have a full week planned. In fact, we already kicked the week off with our B2B Marketing Super Session where we heard from Tracy Eiler, CMO of...
By now, you know that Dreamforce ’19 is just around the corner (5 days to be exact, but who’s counting?). Veteran Dreamforce attendees know that before you grab your Trailblazer hoodie and head to San Francisco, it’s important to make sure you’ve signed up for the top sessions you want to attend once you arrive...
It’s never been more fun than now to be a B2B marketer. From chatbots to social media, from email to ABM, it’s all about authenticity and customer engagement. Everyday, fearless marketers are bringing their creativity and imagination to technology to build relationships and create some waves. As Dreamforce comes to a close, we want to...
Almost two years ago, I sat on an excellent panel on the topic of Revenue Operations with Ben Howell, Head of Demand Generation at Salesforce, and Jason Helk, a Principal Consultant from Inverta at the Sales Hacker Revenue Summit conference in San Francisco. At the time, this was a new idea. What became clear to...
Pardot Articles by Categories
Pardot Topic Categories
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- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
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- Lead Generation (1)
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- Lead Routing (3)
- Lead Scoring (16)
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- Pardot Sync Errors (1)
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- Reporting (22)
- Salesforce and Pardot (31)
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- The Authors (504)
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- Salesforce Ben | The Drip (235)
- SalesLabX (3)
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- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)