PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

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Lead conversion and opportunity tracking reports in Salesforce

With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to the organization’s bottom line and impact on sales and revenue generation.
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Interactive Marketing: You’re Part of the Magic!

If there’s one thing people love, it’s giving their opinion. Surveys and polls are incredibly simple devices you can use to boost engagement and deepen your brand recognition.  Surveys have a two-fold advantage. Prospects love the idea that they’ll be able to impact your business with their thoughts and opinions, so they’ll often take the time (provided that the survey…
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At Last, You Can Now Set Engagement Studio Wait Times in Hours

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally arrived in the Winter ‘24 update for Account Engagement (fka Pardot) users. 
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Glossary of Salesforce Product Name Changes

In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio, so do their products’ names! Due to the changes Salesforce have made, and in case you come across a retired name, we thought we would create this ‘formerly known as’ guide of names. But first, let’s take…
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Adding Public Folder to Lightning Email Builder

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Speed Up Your Account Engagement (Pardot) Account

If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same applies for the connector making updates in Salesforce/Account Engagement, and email sends. rd.
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Salesforce and HubSpot Integration: An Admin’s Guide

The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team is switching marketing automation platforms to HubSpot. And this needs to sync bidirectionally with Salesforce. In this post, I’ll give you a quick crash course on the HubSpot-Salesforce integration and what you’ll need to know as the…
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Marketing Cloud Account Engagement Winter ’24 Release Highlights

Join us for an exclusive look at the new Marketing Cloud Account Engagement features as part of the Winter ’24 Release.
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It’s Time to Master Lead Scoring in Pardot!

Welcome to our in-depth step-by-step guide on unleashing the power of lead scoring in Pardot! Let’s walk you through every stage of setting up, implementing, and refining your lead scoring system, shall we?
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Automation Cookbook

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4 Operational Use Cases for Engagement Studio in Account Engagement (Pardot)

If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you an interface to visually map out automated campaign sequences. 
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Enable Field History Tracking for Email Opt Out

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6 Einstein 1 Marketing Features I’d Like To See

Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use cases that lacked details), then at Connections ‘23, Marketing GPT was showcased (since then, the ‘GPT’ has been dropped). Finally, at Dreamforce ‘23, the Einstein 1 platform came onto the scene, which is essentially Einstein GPT on…
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Org-Wide Email Addresses – What Are They and Why Do I Need Them?

Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They allow the user (or the Salesforce org itself) to send emails from an alias or group, rather than from one individual person’s email. This is important because when the recipient replies to that email, we want to…
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7 Things That Trip Up New Account Engagement (Pardot) Admins

Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on this Salesforce tool can be confusing and frustrating. This is especially true if you keep running into issues and errors when it feels like you’re doing everything right and you don’t even know where to start troubleshooting…
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