PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Engagement Studio Nebula Consulting Custom Redirects Pardot Geeks Completion Actions Unfettered Marketing Greenkey Digital Reporting Email Delivery Pardot Cookies SalesLabX Marketing Automation

What You Should Know About Repeatable Engagement Programs

An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used for many cases but be cautious before you start building yours. 
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Don’t use Custom Redirects in Pardot for Google Ads tracking

Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE will never match what you see in Google Ads.
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How to get around the Conditional Completion Action Limitations in Account Engagement

If you've been working with Conditional Completion actions in Account Engagement for a while (here's my overview if you'd like my take on it) you may have run into one of it's downsides: there's a hard limit on the number of things you can put in completion actions now. That hard limit is what I call the 1/6/16 rule. ing…
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Prospect Resubscribe Not Working?

Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple tracker domains in their Account Engagement account, it is critical to remain consistent with domain usage across the right assets.
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Lead Source Tracking in Account Engagement (Pardot)

Firstly, what is ‘lead source’?  Let’s start by defining what a ‘lead source’ actually is and why we use it.
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Account Engagement (Pardot) Advanced Email Analytics

Advanced Email Analytics is an insightful tool for any Account Engagement user.  But let’s be honest. In our modern marketing world, where you can’t count opens and are unsure of clicks, the value of Advanced Email Analytics has dropped a notch. Nonetheless, marketers often find themselves reviewing the analytic results of important emails. 
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Identify Google Workplace users in your Pardot Prospect database

The announcement from Google and Yahoo! around changes to policies for bulk emailers created a bit of a stir among people in the email marketing world. It is not clear to see who among the prospects in your Account Engagement / Pardot database is using Google Workplace for their email hosting. I learned that Jacob Filipp developed a solution to…
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New Gmail and Yahoo Protections and What to Do in Account Engagement

Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email figured out, it changes.
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Get Your Cookies in Order!

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Are You Getting Value from Account Engagement?

As the saying goes, price is only an issue in the absence of value. This is a more pressing issue when we look at the current economic climate and the ever-increasing challenge of acquisition. Marketers are expected to do more, with less budget. So if you have Account Engagement, but you aren’t sure you are seeing the value from it,…
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Prepare for 2024 Changes for Email Senders

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re not alone! This blog aims…
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Drawbacks of AI for Creative Content Generation

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Customize your Account Engagement Email Content List View

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Account Engagement – Customize your Email Content List View

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Marketing Automation books

Unlocking Success: A Guide to the Best Marketing Automation Books

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Marketing automation has emerged as a powerful tool for businesses to streamline their processes, enhance customer engagement, and drive revenue.
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