PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Invado Solutions Pardot Admin Pardot Integrations Salesforce Ben | The Drip Marketing Cloud Nebula Consulting Greenkey Digital Pardot Forms Connectors Marketing Attribution Salesforce Campaigns Salesforce and Pardot

What Agencies Need to Know about Salesforce MFA

If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not familiar with multi-factor authentication, it means you need to prove who you are multiple times when logging in, instead of just using your username and password. Even if the terms are new, you have most likely experienced…
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Pardot Microservices

Integrate Anything with Pardot (using Microservices)

The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can build custom integrations in a low-code way using tools such as Tray.io, or Zapier. However, it’s important to understand not only how integrations work, but also how to decide which custom integrations you really need. Marketing Ops…
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Adding iCal Links to Pardot Email Campaigns

Hosting an in-person or virtual event? Want participants to be able to easily add the event to their calendars? Follow these easy steps to create an “Add to Calendar” button in your Pardot email. Getting Started What is an .ics file versus a calendar link? The .ics file type is an iCalendar file that is used by many calendar and…
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Salesforce Marketing Cloud Trends to Watch in 2022

Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to be involved with Marketing Cloud. You could be a Marketing Cloud user, admin, or consulting for organisations to maximise their tech investment – regardless, everyone should be invested in keeping up to date with all that the…
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Everything you need to know about Engagement History in Pardot

Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to opportunity closed. On the Pardot…
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Using Pardot’s Open Rules Audit

In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Pardot’s Open Rules Audit to identify where you have “email open” as a trigger in Engagement Studios, Automation Rules and Dynamic Lists.  Consider using a different metric to measure email engagement (like clicks). The Open…
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Google Auto-Tagging & Salesforce Pardot Opportunities

Intro In the age of technology, every company wants to leverage paid ads and marketing automation. It is very common to see Pardot connected to Google Ads, to enhance reporting between the two systems. The standard Pardot setup, for reporting Ads conversions, is great for most companies. We won’t go into every detail in this post, but it consists of…
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Prepare your Pardot Account for Apple Mail Privacy Changes

When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for this shift. Open Rules Audit…
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Identify-Email-Bot-Clicks

Identify Email Bot Clicks with Pardot Custom Redirects

One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very little actual engagements in comparison?”, they asked. They recorded a huge number of email clicks to a high-value landing page. In the past, they had consistently good returns on emails, a good relationship between clicks and MQL’s.…
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Pardot’s Google Ads Connector

Why the out-of-the-box connector may be worth the upgrade Marketing automation and paid ads go hand-in-hand. Very rare is the occasion where you find a company using marketing automation who doesn’t also have a Google Ads account. It make sense, one helps drive traffic into the top of your marketing funnel, while the other nurtures leads on their journey to…
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Create a Super Organized Folder Structure

A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative consequences. Poorly organized Padot orgs make finding assets a challenge, increases the chance of duplication, and potentially slows down your system. For expert advice, I turned to Pardot super-user Jen Contino. She has eight years with Pardot…
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Pardot SEO Keyword Monitoring

Pardot Competitor Monitoring: Spy on Competitor SEO Health

Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other words, you can see how your content will likely display when prospects use a search engine. It’s a well known fact that the higher pages rank on search engine results, the more clicks it will receive, and…
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marketing attribution

6 Core Components to Achieve Multi-touch Attribution

It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to visualize the campaigns that a buyer has interacted with from the lead stage, all the way to closed won revenue. If you think that sounds like a perfect world, you’d be right, as several challenges can get…
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Why Pardot Connected Campaigns are More Successful

Connected Campaigns Overview Connected campaigns were released in 2019 to solve one of the biggest annoyances between Pardot and Salesforce. Juggling completely separate campaigns between the two systems that were supposed to be working in Unison.  It created challenges in reporting and the alignment between sales and marketing. It may seem like a daunting task, taking inventory of all of…
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Introducing Enhanced Engagement History for Pardot

Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce and Pardot continues to grow with the release of Enhanced Engagement History for Pardot. Watch the video below or continue reading to find out more… [embedded content] Those of you using multiple Pardot Business Units may know…
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