PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Business Units
Salesforce Ben | The Drip
Pardot Geeks
Pardot Releases
Invado Solutions
Pardot Admin
Pardot Integrations
Pardot Forms
Marketing Cloud
Nebula Consulting
Greenkey Digital
Connectors
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example is an enterprise organisations that serves multiple geographies. With strong competition from players such as Marketo “Partitions” and “Workspaces”, Pardot strived forward to fulfil the needs of enterprise-level B2B marketers, who have multiple teams that serve a…
By Pardot Geeks
The Spring ’22 release brought several new features and enhancements to Pardot. Lucky for us the Pardot ecosystem has a robust community and user group. The Pardot User Groups in Melbourne and Sydney, Australia, put on a meeting to discuss the latest release. Topics covered: Enhanced Landing Page Experience Updates Page-level scriptForm styling in the builderCustom URL for unpublished pagesPre-built…
If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not familiar with multi-factor authentication, it means you need to prove who you are multiple times when logging in, instead of just using your username and password. Even if the terms are new, you have most likely experienced…
The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can build custom integrations in a low-code way using tools such as Tray.io, or Zapier. However, it’s important to understand not only how integrations work, but also how to decide which custom integrations you really need. Marketing Ops…
Hosting an in-person or virtual event? Want participants to be able to easily add the event to their calendars? Follow these easy steps to create an “Add to Calendar” button in your Pardot email. Getting Started What is an .ics file versus a calendar link? The .ics file type is an iCalendar file that is used by many calendar and…
By Pardot Geeks
The Pardot Community Group in Austin, TX hosted a meeting recently that featured a demo of FormComplete from ZoomInfo. The benefit of the tool is that it allows you to enhance your Pardot forms by backfilling data from ZoomInfo, instead of asking for the fields outright. Watch the recording below: [embedded content] I'm a Pardot Solutions Architect at BDO Digital.…
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to be involved with Marketing Cloud. You could be a Marketing Cloud user, admin, or consulting for organisations to maximise their tech investment – regardless, everyone should be invested in keeping up to date with all that the…
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its simple, reliable and powerful integration with Salesforce. Without a single line of code, your marketing and sales data can be combined to create a seamless lead lifecycle from the first touch to opportunity closed. On the Pardot…
In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Pardot’s Open Rules Audit to identify where you have “email open” as a trigger in Engagement Studios, Automation Rules and Dynamic Lists. Consider using a different metric to measure email engagement (like clicks). The Open…
Intro In the age of technology, every company wants to leverage paid ads and marketing automation. It is very common to see Pardot connected to Google Ads, to enhance reporting between the two systems. The standard Pardot setup, for reporting Ads conversions, is great for most companies. We won’t go into every detail in this post, but it consists of…
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for this shift. Open Rules Audit…
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very little actual engagements in comparison?”, they asked. They recorded a huge number of email clicks to a high-value landing page. In the past, they had consistently good returns on emails, a good relationship between clicks and MQL’s.…
Why the out-of-the-box connector may be worth the upgrade Marketing automation and paid ads go hand-in-hand. Very rare is the occasion where you find a company using marketing automation who doesn’t also have a Google Ads account. It make sense, one helps drive traffic into the top of your marketing funnel, while the other nurtures leads on their journey to…
A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative consequences. Poorly organized Padot orgs make finding assets a challenge, increases the chance of duplication, and potentially slows down your system. For expert advice, I turned to Pardot super-user Jen Contino. She has eight years with Pardot…
Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other words, you can see how your content will likely display when prospects use a search engine. It’s a well known fact that the higher pages rank on search engine results, the more clicks it will receive, and…
Pardot Articles by Categories
Pardot Topic Categories
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