PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Marketing Attribution
Salesforce Ben | The Drip
Invado Solutions
Salesforce Campaigns
Engagement Studio
Pardot Geeks
Nebula Consulting
Salesforce and Pardot
Greenkey Digital
Pardot Landing Page Builder
Lead Management
Unfettered Marketing
Pardot Integrations
Jenna Molby
Pardot Certifications
Optimization
Send Time Optimization
Pardot Careers
Pardot Releases
Pardot Email Builder
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to visualize the campaigns that a buyer has interacted with from the lead stage, all the way to closed won revenue. If you think that sounds like a perfect world, you’d be right, as several challenges can get…
Connected Campaigns Overview Connected campaigns were released in 2019 to solve one of the biggest annoyances between Pardot and Salesforce. Juggling completely separate campaigns between the two systems that were supposed to be working in Unison. It created challenges in reporting and the alignment between sales and marketing. It may seem like a daunting task, taking inventory of all of…
By Pardot Geeks
You have an Engagement Studio that has run its course. There are prospects in process who have not completed the drip campaign. You’d like them to complete the drip; but you also want to stop anyone new from being added.
Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce and Pardot continues to grow with the release of Enhanced Engagement History for Pardot. Watch the video below or continue reading to find out more… [embedded content] Those of you using multiple Pardot Business Units may know…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer, you want to compare apples to apples, but you have apples, bananas, and oranges. I talked with Julien Hennico, IVICUO’s cofounder with 15 years as a B2B marketing leader. Julien has a fresh approach to organizing campaigns…
By Pardot Geeks
The release of the Pardot Email Builder in Lightning Experience and the Landing Page Builder was a massive step forward for Pardot. Like most releases of this size and scope, the product is improved over time. The first release doesn’t have everything you might want or expect to be there. I encountered that when working in the Pardot Landing Page…
Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all stages of the customer journey. Unlike Salesforce Marketing Cloud, Pardot doesn’t come pre-fitted with engagement program templates. Therefore, many marketers who start out with Pardot find themselves overwhelmed.
By Bill Fetter
It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status in Pardot "freezes" when it's converted to a contact. The setup to this scenario is you've created a custom field in Pardot to map to the standard Lead Status (API name "Status") field in Salesforce. As long…
Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation faster. As a digital marketer, you’re often asked for ideas on how to incorporate different tools to improve everyday sales and marketing campaigns, to make them stand out. Calendly could be a tool that will help both…
By Jenna Molby
Refreshed and republished on January 20, 2022 This post was originally published on March 26, 2021 and has been revamped and updated for accuracy and comprehensiveness. Do you have around 6-12 months of experience building and executing marketing workflows with the Pardot platform? Is one of your 2022 goals to become a Salesforce Certified Pardot Specialist? I’ve got you covered!…
By Pardot Geeks
The world of Pardot and Salesforce has changed a lot in the past 12 months. Every new release brings with it new and enhanced functionality. The Spring ’22 release is just around the corner. With all that has happened and what is still to come, I was excited to be asked to join the January meeting of the Boston Pardot…
Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field on Salesforce Lead or Contact? You will find this link directs you to Pardot Classic (Field name: pi__url__c). How do you open the Prospect record in the Pardot Lighting App, instead? I will show you how to…
The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with Salesforce core activities, these professionals find themselves in a good position. Pardot is known (and admired) as a relatively simple marketing automation app; however, it’s deceptively simple. Organizations seeking to push Pardot further will need the knowledge…
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see how beneficial the consistent updates are for supporting us to achieve in our careers. In addition to my annual Pardot predictions, I’ve extended the 2022 edition to include Salesforce Marketing Cloud and Salesforce MarTech career trends.
You’re a first-mover, and you turned on Pardot’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if you want to use Email Builder templates for Engagement Studio email drip campaigns. Email Builder Go into the Email Template tab and click on an email template. Do you see Activate for Automation in the top right…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (8)
- Business Units (13)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Demand Generation (8)
- Dynamic Content (5)
- Einstein Features (11)
- Email Delivery (18)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (14)
- Industries (1)
- Non Profit (1)
- Landing Pages (10)
- Lead Generation (1)
- Lead Management (12)
- Lead Routing (2)
- Lead Scoring (15)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (2)
- Marketing Cloud Account Engagement (4)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (3)
- Pardot Admin (62)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (7)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (27)
- Form Handlers (7)
- Pardot Integrations (21)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (19)
- Pardot Sandboxes (2)
- Pardot Segmentation (4)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (29)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (4)
- Salesforce Flows (1)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (483)
- Cheshire Impact (9)
- Greenkey Digital (47)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (53)
- Pardot Geeks (38)
- Salesforce Ben | The Drip (235)
- SalesLabX (2)
- Slalom (2)
- Unfettered Marketing (45)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)