PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Greenkey Digital
Marketing Attribution
Salesforce Campaigns
Engagement Studio
Salesforce Ben | The Drip
Lead Management
Unfettered Marketing
Pardot Integrations
Jenna Molby
Pardot Certifications
Salesforce and Pardot
Pardot Careers
Pardot Releases
Pardot Email Builder
Pardot Training
HML
Pardot Forms
Einstein Features
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer, you want to compare apples to apples, but you have apples, bananas, and oranges. I talked with Julien Hennico, IVICUO’s cofounder with 15 years as a B2B marketing leader. Julien has a fresh approach to organizing campaigns…
Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all stages of the customer journey. Unlike Salesforce Marketing Cloud, Pardot doesn’t come pre-fitted with engagement program templates. Therefore, many marketers who start out with Pardot find themselves overwhelmed.
By Bill Fetter
It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status in Pardot "freezes" when it's converted to a contact. The setup to this scenario is you've created a custom field in Pardot to map to the standard Lead Status (API name "Status") field in Salesforce. As long…
Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation faster. As a digital marketer, you’re often asked for ideas on how to incorporate different tools to improve everyday sales and marketing campaigns, to make them stand out. Calendly could be a tool that will help both…
By Jenna Molby
Refreshed and republished on January 20, 2022 This post was originally published on March 26, 2021 and has been revamped and updated for accuracy and comprehensiveness. Do you have around 6-12 months of experience building and executing marketing workflows with the Pardot platform? Is one of your 2022 goals to become a Salesforce Certified Pardot Specialist? I’ve got you covered!…
Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field on Salesforce Lead or Contact? You will find this link directs you to Pardot Classic (Field name: pi__url__c). How do you open the Prospect record in the Pardot Lighting App, instead? I will show you how to…
The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with Salesforce core activities, these professionals find themselves in a good position. Pardot is known (and admired) as a relatively simple marketing automation app; however, it’s deceptively simple. Organizations seeking to push Pardot further will need the knowledge…
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see how beneficial the consistent updates are for supporting us to achieve in our careers. In addition to my annual Pardot predictions, I’ve extended the 2022 edition to include Salesforce Marketing Cloud and Salesforce MarTech career trends.
You’re a first-mover, and you turned on Pardot’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if you want to use Email Builder templates for Engagement Studio email drip campaigns. Email Builder Go into the Email Template tab and click on an email template. Do you see Activate for Automation in the top right…
‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your product/solution, and what pain points you are aiming to solve for them. You will also hear many of the activities at this stage referred to as ‘brand awareness’. In Pardot terms, TOFU is the stage before a…
The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this data to get a better understanding of who they are and what’s important to them, so that when it’s time to reach out, you have a solid idea of how to communicate with them. Set everyone up…
If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is to make technology skills more accessible by removing the traditional barriers to technology careers such as cost and complicated concepts.
If you want to learn Pardot, you’re in the right place. There are many Pardot training resources, available for free! Salesforce’s mission is to make technology skills more accessible by removing the traditional barriers to technology careers such as cost and complicated concepts. Following on from my successful article covering free Salesforce training resources, I wanted to shed light on…
By Bill Fetter
"Sorry sir, you're not on the guest list"Have you ever wanted to create an event RSVP form but wanted to control who can actually fill it out? Here's a method to build a pre-approved guest list and a form as "gatekeeper" to control who can find the full event RSVP form.We're going to use conditional HML (Handlebar Merge Language) as…
Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and Einstein Attribution. The overriding aim of these technologies is to find patterns buried deep in your engagement data, recognize themes, and take action, such as making recommendations to users.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)