PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Salesforce Ben | The Drip
Salesforce Campaigns
Pardot Admin
Invado Solutions
Pardot Tracker Domains
Custom Redirects
Greenkey Digital
Jenna Molby
Reporting
Nebula Consulting
Marketing Cloud Account Engagement
Pardot Forms
Business Units
All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign. Campaign Member Status examples include “Sent”, “Responded”, and any other statuses you wish to add to suit your marketing campaign. Campaign Member is an object in Salesforce. When a Lead, Contact, or Person Account is added to a Salesforce…
Effective April 22 2022, Pardot (Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of forms have the potential to stop functioning– emphasis added for a reason. The roll-out will impact Pardot customers who are using the default go.pardot.com domain for their marketing assets. The alternative (now imperative) method is to set up a…
When your organization is implementing systems like Salesforce and Pardot, they are likely focused on the automation features that will soon be making their jobs much easier. When thinking about strategy, it’s important to think about all the assets you’ll need to create and map out the logic and operation of those assets once they are put in place. While…
Tracker domains enable any landing pages, forms, and files hosted in Pardot (that you create there) to have links that appear as your own brand – without compromising on the prospect activity tracking that Pardot-hosted assets provide. Vanity URLs take this one step further enabling you to write your asset URLs to your liking (ie. the piece of the link…
Custom redirects enable you to track link clicks on your marketing content (your website), on third-party websites, and other locations. A
Salesforce updated Pardot for security reasons. If you embed Pardot forms or other content in iframes, include JavaScript in that content, and serve this content over the default go.pardot.com domain, you need to make updates. Otherwise, your forms may break after April 22, 2022. I will be referring to Pardot in this blog with its new name: Marketing Cloud Account Engagement (MCAE). Am…
By Jenna Molby
Creating a Salesforce marketing dashboard is an effective way to see how you are doing against your marketing targets. What channels are most effective for generating pipeline? How many leads did we generate this month compared to last month? In this post, I’ll share some example marketing dashboard components and some tips and tricks for creating dashboards in Salesforce.
Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive to unite the marketing offering under one Salesforce for Marketing suite. Under this more closely aligned setup, Pardot is now known as Marketing Cloud Account Engagement. Or MC Account Engagement for short! More information on the impact…
Marketing Cloud is a market leader in marketing technology. Over years of innovation and acquisition, it has become incredibly comprehensive – at the time of writing, a quick count up gives 20 modules, give or take. One acquisition after another has worked wonders to deliver what Salesforce customers should expect from a “marketing” cloud (i.e. the technologies, the possibilities). Now,…
Announced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation tools, will be renamed to Marketing Cloud Account Engagement. Here are the reasons driving these changes, and what this will mean to the Pardot community. Why is Pardot’s Name Changing? This move is one part of an initiative called…
If you won the lottery tonight, could a coworker step into your shoes and carry on business as usual? Documenting your processes and saving them in a place your team members can easily access allows teammates to cover for one another (and you!) and expand your team without losing a beat. Here are some insights on what to document, how…
Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce Campaign Hierarchy feature is hugely beneficial for both reporting and general organization. Take it from me – not using it is a fatal flaw! Multiple “child campaigns” are related to a “parent” campaign, which also can be a “child”…
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel contributed to a prospect engaging with that campaign. When it comes to collating this information into Salesforce Campaigns and Campaign Members (ultimately to utilize Campaign Influence), I’ve seen organizations create child Campaigns – one per channel (!)…
Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the surface, Salesforce Campaigns may seem simple, but once you learn more, you will see how they are interconnected with much of your Salesforce org. Salesforce Campaigns are powerful when used correctly – however, many don’t use them…
Pardot Business Units are not really a new feature at this point. They were released in 2020 and have been opening a whole new world for plenty of organizations. But what are they? How do we know when to implement such a feature? Why Would You Need Pardot Business Units? As a consultant, this classic scenario has been seen many…
Pardot Articles by Categories
Pardot Topic Categories
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