PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
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Pardot Email Builder
Pardot Landing Page Builder
Unfettered Marketing
Salesforce Ben | The Drip
Lead Scoring
Pardot Lead Grading
Nebula Consulting
Pardot Admin
Email Preferences Page
Greenkey Digital
Business Units
Salesforce Campaigns
Marcloud Consulting
Salesforce and Pardot
Jenna Molby
Pardot Forms
Pardot Email Templates
Pardot Careers
Marketing Analytics - B2BMA
By Bill Fetter
One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built in the lightning email builder to use in Pardot Engagement Studio. As this article from the release notes explains, simply clicking the "Activate for Automation" option in an email allows you to make that email available to…
Posted on December 14, 2021 in Pardot The Pardot Lightning Email and Landing Page Builders are possibly the most highly anticipated features yet for the Pardot community, available on all Pardot editions, using Pardot Lightning. If you’ve been waiting for these new builders, chances are you’ve already started recreating your current templates within the drag and drop builder, or building…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two lead qualification mechanisms are Pardot scoring and Pardot grading, which are separated, unlike other marketing automation platforms. Why would you need both? What are the differences between scoring and grading in Pardot? You have a big bucket…
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists ready, you’re ready to hit send on your list email or press start on your engagement studio. Everything seems to go well, when you suddenly realise that the CTA link on your email is taking the prospect…
Webinars became the “in vogue” marketing channel of 2020 once the pandemic took hold, and made other ways to get in front of prospects unfeasible. Many organizations jumped on the bandwagon – and resulted in winners and losers. One success story that’s worth talking about came from Jaime Lopez, Marketing Operations Leader, in “what I learned scaling from 1 to…
Posted on December 6, 2021 in Pardot Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter grade (A-F) that is calculated by matching their data with your defined ‘ideal’ criteria. Pardot grade is essential for smarter lead qualification. When set up and used properly, prospect grading can have a big impact…
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey sticks. Hmph. I don’t play hockey. Where’s the unsubscribe link? Wait, I see a list of choices. I can select how I want to get the hockey company’s emails. Smart! They use a preference center. Preference Centers defined With…
Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating to Pardot Business Units blog series and in this post, we’d like to share a list of all the things you should consider before you decide to make the move. It’s a pretty big list, so use…
Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between sales revenue (stored in opportunities) and marketing data (stored in campaigns) – and therefore, is the fundamental connection in measuring Marketing ROI (return on investment). Without Campaign Influence, how else would you find out the amount of…
Why timely recruitment is so challengingAt risk of sounding like a wily recruitment veteran, there are three certainties in life: death, taxes, and staff turnover. Therefore opportunity always exists for recruiters (including for those recruiting in the non-profit sector). The problem is that while staff turnover is inevitable, it can be really difficult to predict. It isn’t a regular or…
By Jenna Molby
If you’re new to using Salesforce campaigns, then this blog post is the perfect starting point. Use these 5 tips to make your life easier as you dip your toe into using Salesforce campaigns.
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like to know what page on your website your prospects have converted on. In this article, we’ll show you how to capture the webpage, with a couple of options for how to achieve this. First things first, we’ll…
Posted on November 21, 2021 There are 5 Pardot email templates you can use straight away with the Lightning email builder, thanks to the package released by Salesforce Labs (an incredible program inside Salesforce for employees to create and share app, on the AppExchange, for free). Pardot emails got a makeover with the Lightning Email Experience, which landed late summer…
Email marketing has stood the test of time, still effective decades after its conception. The challenges impacting email marketing performance are less in the marketer’s control – pressure for better email design, threats to email deliverability, legislation, and updates that obscure human interactivity – to name a few challenges email marketing managers face. There are likely interview questions you could…
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here are a few “spoon” features of B2BMA. Notifications B2BMA lets you view or add notifications. When a value passes a specific threshold, you can set a notification to get real-time alerts to key metrics. Create notifications by…
Pardot Articles by Categories
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