PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Connectors
Invado Solutions
Greenkey Digital
Pardot Admin
Salesforce Ben | The Drip
Marketing Attribution
Salesforce Campaigns
Nebula Consulting
Salesforce and Pardot
Engagement Studio
Lead Management
Unfettered Marketing
Pardot Integrations
Jenna Molby
Pardot Certifications
Pardot Careers
Pardot Releases
Pardot Email Builder
Why the out-of-the-box connector may be worth the upgrade Marketing automation and paid ads go hand-in-hand. Very rare is the occasion where you find a company using marketing automation who doesn’t also have a Google Ads account. It make sense, one helps drive traffic into the top of your marketing funnel, while the other nurtures leads on their journey to…
A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative consequences. Poorly organized Padot orgs make finding assets a challenge, increases the chance of duplication, and potentially slows down your system. For expert advice, I turned to Pardot super-user Jen Contino. She has eight years with Pardot…
Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other words, you can see how your content will likely display when prospects use a search engine. It’s a well known fact that the higher pages rank on search engine results, the more clicks it will receive, and…
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to visualize the campaigns that a buyer has interacted with from the lead stage, all the way to closed won revenue. If you think that sounds like a perfect world, you’d be right, as several challenges can get…
Connected Campaigns Overview Connected campaigns were released in 2019 to solve one of the biggest annoyances between Pardot and Salesforce. Juggling completely separate campaigns between the two systems that were supposed to be working in Unison. It created challenges in reporting and the alignment between sales and marketing. It may seem like a daunting task, taking inventory of all of…
Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce and Pardot continues to grow with the release of Enhanced Engagement History for Pardot. Watch the video below or continue reading to find out more… [embedded content] Those of you using multiple Pardot Business Units may know…
Setting up a Pardot campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer, you want to compare apples to apples, but you have apples, bananas, and oranges. I talked with Julien Hennico, IVICUO’s cofounder with 15 years as a B2B marketing leader. Julien has a fresh approach to organizing campaigns…
Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all stages of the customer journey. Unlike Salesforce Marketing Cloud, Pardot doesn’t come pre-fitted with engagement program templates. Therefore, many marketers who start out with Pardot find themselves overwhelmed.
By Bill Fetter
It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status in Pardot "freezes" when it's converted to a contact. The setup to this scenario is you've created a custom field in Pardot to map to the standard Lead Status (API name "Status") field in Salesforce. As long…
Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation faster. As a digital marketer, you’re often asked for ideas on how to incorporate different tools to improve everyday sales and marketing campaigns, to make them stand out. Calendly could be a tool that will help both…
By Jenna Molby
Refreshed and republished on January 20, 2022 This post was originally published on March 26, 2021 and has been revamped and updated for accuracy and comprehensiveness. Do you have around 6-12 months of experience building and executing marketing workflows with the Pardot platform? Is one of your 2022 goals to become a Salesforce Certified Pardot Specialist? I’ve got you covered!…
Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field on Salesforce Lead or Contact? You will find this link directs you to Pardot Classic (Field name: pi__url__c). How do you open the Prospect record in the Pardot Lighting App, instead? I will show you how to…
The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with Salesforce core activities, these professionals find themselves in a good position. Pardot is known (and admired) as a relatively simple marketing automation app; however, it’s deceptively simple. Organizations seeking to push Pardot further will need the knowledge…
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see how beneficial the consistent updates are for supporting us to achieve in our careers. In addition to my annual Pardot predictions, I’ve extended the 2022 edition to include Salesforce Marketing Cloud and Salesforce MarTech career trends.
You’re a first-mover, and you turned on Pardot’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if you want to use Email Builder templates for Engagement Studio email drip campaigns. Email Builder Go into the Email Template tab and click on an email template. Do you see Activate for Automation in the top right…
Pardot Articles by Categories
Pardot Topic Categories
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- Pardot Lead Source (2)
- Pardot Lightning (1)
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- Reporting (22)
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- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
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- Nebula Consulting (67)
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- Salesforce Ben | The Drip (242)
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