PARDOT BLOGS FROM AROUND THE WORLD

PARDOT ARTICLES WRITTEN BY EXPERTS

Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.

All Pardot Geeks Data Cloud Marketing Cloud Growth Slalom Greenkey Digital Salesforce Flows Business Units Engagement Studio Lead Management Lead Routing Pardot Admin Lead Scoring Pardot Lead Grading Pardot Releases Unfettered Marketing Reporting Pardot Website Tracking Email Preferences Page

How to measure individual Pardot email link clicks in Salesforce

Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)
Continue Reading

Convergence: Salesforce and Data Cloud

Our take on “convergence” at Salesforce amid free Data Cloud and Marketing Cloud Growth Edition
Continue Reading

Account Engagement Copy Between Business Units- Bulk Asset Copy Flow

Skip to content
Continue Reading

Account Engagement Bulk Asset Copy Flow – Copy Between Business Units

Skip to content
Continue Reading

Why timing is everything in Pardot Engagement Studios

When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is so important.ll)
Continue Reading

Live workshop: Prospect routing in Account Engagement (Pardot)

Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the team’s success.
Continue Reading

Account Engagement (Pardot) Importing Prospects

Prepare your spreadsheet and save it as a .csv file.  If you are grabbing prospects from Salesforce, ALWAYS include the CRM ID (column A).  You can upload the file or drag it into Account Engagement.
Continue Reading

How B2B Marketing Analytics can monitor Pardot database churn

In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
Continue Reading

How to sync select records between Pardot and Salesforce

Every Account Engagement (fka Pardot) instance, except for Premium, starts with a limit of 10,000 mailable prospects. Many instances exceed that number. I’ve been in several instances that had over 1 million prospects.In a recent release Salesforce included a functionality to enable a full database sync option in the Salesforce connector settings. That’s great news for customers with less than…
Continue Reading

How to build scoring and grading in Account Engagement (Pardot)

The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart from other marketing automation tools.
Continue Reading

Make this 30 Second Update in your Account Engagement Account Right Now

There's a fairly recent update to Account Engagement that everyone should enable in their accounts right away, it only takes a few moments but it provides peace of mind and security that matters now more than ever. The setting restricts iframing of your Account Engagement assets to only the domains you specify. This help article explains it in depth but…
Continue Reading

How to build a full-funnel marketing campaign report in Salesforce

When building a campaign cadence in Account Engagement (Pardot), setting up the campaigns correctly in Salesforce is an important step.
Continue Reading

How to see if your Pardot tracking code is not setting cookies

Before you create another form in Account Engagement (FKA Pardot), do yourself a favor.
Continue Reading

Why the Pardot email preference center is so important

I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
Continue Reading

How to track your prospect database churn in Pardot

In Account Engagement (Pardot) the dashboard shows you how many new prospects were created on a daily/weekly/monthly basis. The visualization is easy to understand and tells a compelling story. But… what about the other side? What about the number of prospects you are losing each day/week/month? (Note: “Losing” means they globally opt out or hard bounce). In every org I…
Continue Reading

Pardot Articles by Categories

Pardot Topic Categories

Subscribe to our newsletter!