PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Pardot External Activities
Salesforce Ben | The Drip
Pardot Releases
Demand Generation
Invado Solutions
Lead Generation
Jenna Molby
Leads
Engagement Studio
Greenkey Digital
New Pardot Features
Pardot Events
Salesforce and Pardot
Form Handlers
Pardot Forms
Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why are Pardot pros talking about this? Prospect External Activities in Pardot offer an enhanced way to work with data from the Pardot API. This taps into Pardot’s standard features – Engagement Studio, Automation Rules, Dynamic Lists, and…
Pardot can be used to power almost all parts of the customer journey – from inbound prospects, customer onboarding, returning customers – and more. Read more: Template Pardot Engagement Studio Programs – and How to Build Them
All marketers with any website traffic are faced with a simple fact – potential customers are browsing their websites at any given time. Of course, this fact alone is no bad thing, but what marketers really need is a better view of the customer journey. Whilst websites are primed for gaining insight into prospect behavior, the majority are not optimized…
The Salesforce Winter ’22 was a bumper release for Salesforce, and ooh yes, it is a big one for Pardot too! To celebrate more drag-and-drop capabilities (!), Slack connectivity, mailability insight (and more), I’ve put together a quiz so you can test how much you know about Pardot’s new features and enhancements. Give it a go, and let me know…
Last month I had the opportunity to be alongside our CEO, Christopher Doran, as we presented the webinar “How to Craft a Strategic Demand Gen Plan for Pardot.” My favorite part of presenting on any webinar is the Q&A. It is where you get to interact with the audience and I believe it is valuable for all who listen as…
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the key differences when it comes to Pardot vs Marketing Cloud? You will hear the same story during marketing automation platform comparison – on the surface, both tools appear to have many similarities. In reality, you’ll find that…
Apple bought in Mail Privacy Protection on September 20th, 2021. Mail Privacy Protection (MPP) is a setting available in Apple Mail that will open every email, obscuring (hiding) any real opens by your prospects and subscribers. In other words, this prevents Pardot from accurately reporting email open rates. Is this the first you’ve heard about the change, and need to…
Higher Education institutions realize the value of marketing automation, in particular Salesforce and Pardot. But, marketing automation technology alone won’t increase your application and enrollment rates. You need to put a demand gen strategy in place first. Invado has a proven demand gen model that creates an “always-on” demand gen engine. We’re sharing this model in our free webinar, How…
Posted on September 29, 2021 in Pardot If you’re responsible for a Pardot org, leaving the office to go on take a break can be a daunting idea. As a Pardot Admin, you love your Pardot org. You’re anxious that things could potentially go wrong without your watchful eye over everything – the reality is, yes, many things could happen…
By Jenna Molby
Establishing a connection between leads and accounts can give you insight into what customers are coming in as leads and tighten sales and marketing alignment. Salesforce Flow can be used to automatically match leads to existing accounts based on different criteria. In this post, I’ll show you how to match leads to accounts based on domain a well as company/account…
We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to new leads that come in. Their workload freed up, they can spend more time engaging the qualified leads, and closing business. While Pardot has made big strides, it’s still lacking in functionality (versus Salesforce Marketing Cloud or…
While I was at Dreamforce this week, I bumped into several Pardot experts. So…naturally I stopped and asked them about their favorite Pardot Winter ’22 release feature. Here’s what they said: “If you’re you’re not on Lightning, do it yesterday!” The Pardot Classic app will no longer be available for new accounts on October 11, 2021, and it’s scheduled for…
Pardot data syncs with Salesforce to keep the data between Leads/Contacts and their associated Pardot prospect record aligned. When Salesforce is connected to Pardot, and a field is updated, a battle commences – which is the ‘source of truth’, Salesforce or Pardot? Which data should win when there are conflicting field data? This is the challenge when using the Salesforce…
Flashback to 2004: iPods are the most popular gadgets, Myspace is the star of social networking, and marketing automation is barely a thing. I was working as a marketing director for a global software company, and a colleague asked me to join a demo of a “new technology called marketing automation.” I had never heard of it. Seventeen years later:…
Ever had to create a LinkedIn event for a webinar? If the answer is yes, you’ll be aware that registration landing pages are not natively supported by LinkedIn – sometimes it’s necessary to ask people to register using an external page. Your options for LinkedIn Event Registrants are either a Pardot landing page or a GoToWebinar landing page.
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (20)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)