PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Einstein Features
Salesforce Ben | The Drip
Send Time Optimization
Pardot Admin
Pardot Forms
Pardot Integrations
Form Handlers
Unfettered Marketing
Jenna Molby
Landing Pages
Greenkey Digital
Optimization
Send Time Optimization
Reporting
Pardot Custom Objects
Salesforce Campaigns
Business Units
Cheshire Impact
Pardot Lead Source
Pardot Releases
Pardot Strategy
Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The idea behind it is that by optimizing the time the email is sent, your audience is most likely to open and click. When an email lands in a recipient’s inbox can make or break its success; when…
Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native way to bulk update Pardot labels, Pardot users will end up doing this manually, label by label, which can become very time-consuming! A common use case is when you need to translate the dropdown (picklist) values label…
ON24 is a leading cloud-based webinar platform that allows you to create, scale, and personalize engaging webinars. Pardot connects to a number of webinar platforms, with native connectors to Webex, ReadyTalk, and GoToWebinar. So, how would you go about connecting ON24 with Pardot?
By Bill Fetter
What if you had a scenario where you wanted to create 2 Pardot records from a single form submit? For example, you wanted to offer a way to register someone "on behalf of" someone else for for an event. Ideally you would end up with 2 records here: one for the person submitting and one for the person submitted "on…
By Jenna Molby
I’m excited to launch Dempsey, a premium Pardot Landing Page Template that features a hero image with a text overlay. This template can be used for eBook downloads, webinar registrations, event registrations and more. The download includes 4 different templates, is easy to customize and looks good on every device. Live preview Includes 4 different templates. Template with form and…
Picking the right time and day to send an email makes me groan. Should I send it in the morning? Weekends? Fridays? The dilemma is common with marketers. But Pardot’s new feature takes away the mystery. Einstein Send Time Optimization chooses the optimal time to send an email to maximize the probability of recipients opening the email. (Pull up a…
By Jenna Molby
You have your lead lifecycle set up, your scoring set up, and the MQLs are flowing in. Now it’s time to pull reports in Salesforce to see how you are doing against your targets. Maybe you don’t know where to start, what reports to pull or what extra data points you need. In this post, I’ll share some example MQL…
Setting up Pardot custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a new realm of possibilities. While Pardot syncs with Salesforce Leads, Contacts, Accounts, and Opportunities, you may want more. Syncing Pardot custom objects to Salesforce gives you better integration and customization for your marketing assets. By default, Pardot…
By Jenna Molby
If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great way to ensure your guests actually show up. While there is currently no feature in Pardot to create ‘add to calendar’ links within the editor, there are two options to add them yourself. The first option is…
By Jenna Molby
One of my favourite Lightning features is customizing the campaign page using the Lightning App Builder. The drag-and-drop App Builder allows you to add tabs, reports and instructions to your page. While there are many different ways to customize your campaign page, here are four changes that are easy to implement that will delight your marketing team.How to customize your…
Are Pardot Business Units Right for My Organization? ByChristina Anderson Pardot Administration If you have multiple brands, products, or serve multiple regions, you may have heard of Pardot Business Units. However, what are Pardot Business Units, are they right for your organization and how do they behave? Before teams say yes to Business Units (BUs) it is important for them…
If you were stranded on a deserted island and could only have one Pardot report, which one would you pick? I’d choose the custom Engagement History email report. A whole new (reporting) world Custom Engagement History email reports will open a whole new world to Pardot reporting. Where do you go to see the results of your Pardot emails? Ninety-nine…
By Jenna Molby
Refreshed and republished on May 6, 2021 This post was originally published on October 19, 2015 and has been revamped and updated for accuracy and comprehensiveness. Lead source is an important data point you need to capture in order to report on the value of your marketing campaigns. This article will walk you through how to setup and track lead…
Pardot Summer ‘21 Release: Top 3 Features ByChristina Anderson Product Release Updates What are some of the features your team can look forward to as a part of the Pardot summer ‘21 release? The big three that stand out among the product updates are Einstein Send Time Optimization, greater insights into Prospect Mailability, and the Pardot Object Sync (Beta). What…
Podcasts that Fuel Your Content and Build Your Brand Two challenges that B2B marketers have to overcome is having enough content and spreading brand awareness. One of the solutions is right in front of them, it is podcasts. However, when people are asked to speak on podcasts they often ask, “Well how many downloads does the show get?” However, this…
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (2)
- Demand Generation (8)
- Dynamic Content (6)
- Einstein Features (12)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (64)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (3)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (9)
- HML (6)
- Pardot Events (16)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (20)
- Data Cloud (1)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (1)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
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- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
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- Salesforce Automation (5)
- Salesforce Flows (2)
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- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (504)
- Cheshire Impact (9)
- Greenkey Digital (51)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (60)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (235)
- SalesLabX (3)
- Slalom (4)
- Unfettered Marketing (46)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)