PARDOT BLOGS FROM AROUND THE WORLD
PARDOT ARTICLES WRITTEN BY EXPERTS
Every week we gather and categorize all the Pardot articles across the interwebs, internet, and blogospheres.
All
Pardot Segmentation
Salesforce Ben | The Drip
Lead Management
Nebula Consulting
Pardot Admin
Unfettered Marketing
Lead Scoring
Connectors
Pardot Custom Objects
Pardot Geeks
Salesforce and Pardot
Pardot Tracker Domains
Pardot Website Tracking
Engagement Studio
Pardot Events
Pardot Careers
Pardot Forms
As a consultant, one aspect of my job is to train users on the platform. When I train new users on Account Engagement’s (Pardot) email features, I have noticed that they struggle more with creating a well-structured audience than with using the email feature itself.
When designing a lead lifecycle, organisations will typically focus on the journey for a net new lead. Salesforce and Account Engagement’s out-of-the-box features provide an easy route for new prospects to be identified, qualified, handed over to sales and worked through the sales process.
By Bill Fetter
Those of you with long-lived Account Engagement instances (from back when it was called Pardot 😁) may have file repositories with a lot of stuff in it, and it's time to do some cleanout.
Have you ever noticed that a prospect’s score changes doesn’t add up with their activities? While the prospect’s overall score has increased (in increments), each activity shows 0.
Access, report on, and manipulate records from multiple data sources (such as your Salesforce instance or BI solution) seamlessly within the same easy-to-use browser-based tool. their website.
For marketers – specifically, the team you have supporting marketing operations functions in your organization – your marketing technology stack is at the heart of everything you do. Virtually every goal and initiative your team has is managed by tools that need to function at their best to do their jobs well (and allow you to do your job well,…
By Pardot Geeks
This is a guest post written by Timo Kovala. He is a Lead Marketing Automation Consultant with Biit. He holds 10 Salesforce certifications and is a Salesforce Marketing Champion.
Could your Salesforce implementation be costing your company more than you realize?
By Bill Fetter
This article pertains to the Account Engagement Lightning Email Builder, and the associated Email Content tab in the Account Engagement App in Salesforce-
For businesses that use Account Engagement (Pardot), tracking their website visitor activity is important. Beyond simply capturing the number of visits and unique visitors, the ultimate goal would be to get information on the pages the visitor visits and interacts with, and subsequently, register that information once that visitor turns into a prospect (i.e. converts). Unfortunately, this becomes a challenge…
One challenging topic for newbies to wrap their heads around (especially when migrating from another system), is automation in Pardot (Account Engagement). There are several automation options at your disposal in Pardot (Account Engagement) – automation rules, which have been around since the very start, are the most broad of the automations (have the broadest set of actions to apply…
Account Engagement (Pardot) HML enables you to easily add personalization to content because it dynamically pulls in data specific to the prospect that is viewing your Pardot marketing assets. This includes changing who an email appears ‘from’ (sender options) and within body content, too. Here’s a quick guide on how to leverage user merge tags… 1. Sender Options Sender options…
Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on my time in Chicago. I think the experience can be summarised in these three takeaways: Salesforce sure knows how to put on an event As a first timer at an event outside of the UK, I expected…
Marketing Technology Architects help organizations get more usage and mileage out of the tools and technologies they use. It’s a career path that’s picking up pace – but, what do they actually do? It’s a really great question!
By Pardot Geeks
When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for every asset, or use a single form for everything. ee all)
Pardot Articles by Categories
Pardot Topic Categories
- Account Based Marketing (ABM) (7)
- Business Units (14)
- ChatGPT / AI (3)
- Completion Actions (5)
- Connectors (10)
- Custom Redirects (4)
- Data Cloud (3)
- Demand Generation (8)
- Dynamic Content (7)
- Einstein Features (11)
- Email Delivery (17)
- Email Open Rates (3)
- Pardot A/B Testing (2)
- Email Mailability (16)
- Do Not Email (1)
- Double Opt-in (2)
- Opt Out / Unsubscribe (14)
- Email Preferences Page (6)
- Engagement Studio (16)
- Industries (1)
- Non Profit (1)
- Landing Pages (9)
- Lead Generation (1)
- Lead Management (13)
- Lead Routing (3)
- Lead Scoring (16)
- Leads (3)
- Marketing Analytics – B2BMA (9)
- Marketing Automation (1)
- Marketing Cloud (3)
- Marketing Cloud Account Engagement (4)
- Marketing Cloud Growth (2)
- New Pardot Features (6)
- Opportunities (2)
- Optimization (2)
- Pardot Admin (65)
- Duplicates (1)
- Marketing Ops (1)
- Pardot Alerts (1)
- Pardot API (2)
- Pardot Automations (3)
- Pardot Careers (12)
- Pardot Certifications (4)
- Pardot Consulting (1)
- Pardot Cookies (4)
- Pardot Custom Objects (3)
- Pardot Email Builder (8)
- Pardot Email Templates (10)
- HML (6)
- Pardot Events (17)
- Pardot External Actions (1)
- Pardot External Activities (4)
- Pardot Forms (29)
- Form Handlers (8)
- Pardot Integrations (21)
- Data Cloud (2)
- Slack (1)
- Pardot Lead Grading (5)
- Pardot Lead Source (2)
- Pardot Lightning (1)
- Pardot Migration (1)
- Pardot Nurture / Drip Campaigns (2)
- Pardot Personalization (3)
- Pardot Profiles (1)
- Pardot Releases (18)
- Pardot Sandboxes (2)
- Pardot Segmentation (5)
- Pardot Strategy (7)
- Pardot Sync (2)
- Pardot Sync Errors (1)
- Pardot Tracker Domains (5)
- Pardot Training (3)
- Pardot Vs Other MAPs (4)
- Pardot Website Tracking (2)
- Reporting (22)
- Salesforce and Pardot (31)
- Marketing Data Sharing (2)
- Pardot Users (3)
- Salesforce Automation (5)
- Salesforce Flows (2)
- Salesforce Campaigns (22)
- Salesforce CRM (3)
- Record Types (1)
- Salesforce Engage (3)
- Salesforce Queues (2)
- Security and Privacy (1)
- Tags (3)
- The Authors (540)
- Cheshire Impact (9)
- Greenkey Digital (55)
- Invado Solutions (37)
- Jenna Molby (9)
- Marcloud Consulting (6)
- Nebula Consulting (67)
- Pardot Geeks (44)
- Salesforce Ben | The Drip (242)
- SalesLabX (16)
- Slalom (4)
- Unfettered Marketing (51)
- Uncategorized (1)
- Website Tracking (2)
- Website Search (1)